3 Ways to Convince Your Boss to Send You to Sales Leadership Summit 2019

Let’s face the facts…

When you’re working for a builder, it’s really, REALLY hard to ask to spend their tightly budgeted dollars.

Especially when it comes to attending a conference.

The ticket cost, travel expenses and time out of the office start to add up before you can spit out the words, “Can I go?”

The WORST thing to say when persuading your boss to send you is, “It’ll be a great experience…

Although I’m sure they care about your life experiences, what’s going to ultimately win their “yes” is proving that your attendance will positively affect the bottom line and add momentum to sales, profit and margin.

With that in mind, I’m sharing 3 ways to convince your boss to send you to Sales Leadership Summit 2019.

Whether you’re writing a request letter or pitching the idea during your next one-on-one update, this post will give you the winning game plan to prove to the decision makers that your attendance (and maybe even theirs, too!) is one of the best decisions they’ll make this year.

Even better, we’re giving you an exact template that will get the conversation started.

1. Focus on the Business Benefit

When you’re writing your request email or pitching the idea to your boss, be sure to include how your organization and your team will benefit from the experience.

Tell them what makes this event unique and WHY that matters to your company.

For instance…

Jeff Shore’s Sales Leadership Summit is more than your typical “Rah! Rah!” or “Kumbaya” conference.

It’s the largest sales leadership event for homebuilders in North America, focusing on the tools and strategies that are producing the right results right now.

It’s 2 days of actionable content. In fact, Shore Consulting has a strict “no dull talking head” policy when it comes to their sessions. Just cutting edge, actionable sessions delivered by real experts and real practitioners who really do this stuff every day.

Our goal is to provide the best content in the homebuilding industry. Period.

You’ll learn strategies that you can take back to the sales office and implement immediately. (This is important to your boss.)

Most importantly, industry experts who actually DO this stuff present each session—our focus is on strategy, not fluff. So you’ll be learning from the best.

2. Describe How You Plan to Get the Most Out of the Event

Remember to present the Summit as an opportunity for your organization at every point in the conversation. It’s crucial to illustrate the value this event will deliver.

In your pitch, work these benefits into your conversation…

Top 3 Reasons to Attend Sales Leadership Summit 2019

  • I’ll sharpen my sales leadership skills. I’ll learn to think strategically about sales leadership, which will help me understand the right priorities and allow me to focus on the behaviors that drive sales results.
  • I’ll learn from industry experts. Sales Leadership Summit sessions are taught by the best in our industry. I’ll attend sessions that are directly related to the job I do and hear from top-performing sales leaders that will help me develop solutions to meet our company’s current challenges.
  • I’ll learn more about the homebuilding industry. At Sales Leadership Summit, we’ll explore the latest trends in homebuilding and have the opportunity to meet world-class service providers and learn how our company can stay on top of the trends to remain relevant and valuable.

We also encourage you to touch on the power of networking.

Sales Leadership Summit brings together hundreds of industry leaders, from Sales Managers to Division Presidents to Owners.

And if you’re looking to take your leadership skills to the next level, what better way than by rubbing shoulders with the smartest leaders in the country?

You’ll meet over 300 peers who are also passionate about sales leadership. In every session and in every conversation, you’ll be collecting a plethora of new ideas for working smarter, not harder— ideas you can bring back to the sales office the very next day.

You’ll also have the unique opportunity to speak one-on-one with the Shore Consulting team at the Shore Store and throughout the entire event. We want to hear what you’re working on in your business, how we can help, and how we can ensure that you get the most out of your time at the Summit.

3. Determine the Expenses

Price out your travel expenses BEFORE presenting this idea to your boss. It will show that you’re prepared and you care about their investment. 

Now, you don’t have to include all the expenses for the event in your request letter, but be prepared for your boss to follow up on the cost of the trip as a whole.

So don’t only know the ticket price of the event, look into the cost of the…

  • Accommodations
  • Transportation
  • Food

…and have an estimate for the trip as a whole.

Write Your Request Email

To help you get your request approved, we’ve put together this template that you can customize and send to your boss. Be sure to fill in the details and adjust it to your own voice and company culture.

Subject: An Opportunity That Will Positively Impact [Your Company Name]

Hi [Your Boss’ Name],

I would like to go to Jeff Shore’s Sales Leadership Summit on August 15-16, 2019, in Denver, CO. Attending will have a positive impact on our organization. Here’s how:

The Sales Leadership Summit is the largest event in North America, focusing on the latest in homebuilding for sales leaders. And it’s more than your typical “Rah! Rah! Kumbaya” conference. It’s 2 days of actionable content. In fact, Shore Consulting has a strict “no dull talking head” policy when it comes to their sessions. Just cutting edge, actionable sessions delivered by real experts and real practitioners who really do this stuff every day.

I’ll hear from sales leaders who’ve actually done it, gaining insight from Sales Managers, Division Presidents and Company Owners from all across the country. 

I’m really excited to go to Sales Leadership Summit 2019 and bring the knowledge back to our team with a plan that will have a positive impact on our business that we can start implementing as soon as I return.

Plus, with 300+ attendees every year, the event will also give me a unique opportunity to connect with thousands of other sales leaders at networking events. I’ll be able to exchange ideas and get solutions to the challenges our organization is facing.

I’ve also estimated the total cost to attend—from travel expenses to food—which I can send your way if you’re curious.

Sales Leadership Summit is a worthwhile investment. I will discover new ideas, create meaningful connections, and learn new skills that I can apply in my day-to-day work and help move [Company Name] forward. 

What do you think?

[Your Name]

This could be the next big “thing” that accelerates your career.

See you in Denver!


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.