How To Stay Upbeat On Slow Sales Days

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It’s the dead of winter.


For most sales people, this is the time of year where things slow way down. All of our customers are in holiday shock, credit cards are maxed, belts are tightening.

All this means slow sales days for us.

It’s in these lulls that we’ve got to make sure we’re maximizing EVERY OPPORTUNITY.

If you hate slow sales days,  then this episode of 5 Minute Sales Training is a must-watch. I’ve got a few ideas for you…

Here’s a recap of everything in this episode of 5 Minute Sales Training:

Sales is all about positive energy. But what happens on those slow days? What happens when there’s just no one to sell to?

Bueller. Bueller.

What happens when your sales office feels a little like a ghost town?

The real issue here is the curse of what I call “adopted energy.” We adopt the energy around us. So, how do you keep the energy up when the traffic is down?

There are two ways to look at it. You could look at it as high energy versus low energy or you could look at it as positive energy versus negative energy. And don’t get me wrong — I’m all about high energy salespeople. But the main thing is positive energy. 

Here are three ways to radiate positive energy on slow sales days:

  1. Stay mentally busy. The body feels tired, but it’s really the brain. When you are mentally stimulated, what happens here? That mental stimulation wakes up the brain. People see it in the face, but it’s because the brain is active. Stay mentally busy. (Hint: Scrolling Facebook DOES NOT COUNT.)
  2. Grow. You see, growth stimulates the brain. And not just any growth, but extreme growth, powerful growth. I wanna make a suggestion to you, do something hard. Do something that really makes you think. Think about it like weightlifting. When we really push that mental muscle, when we really get it to stretch, what’s gonna happen? It gets stronger.
  3. Spend slow days setting appointments. Appointments get you looking forward with optimism. You set that appointment, and you have hope of an opportunity.

BONUS TIP: When you get that person who does walk through the door on an otherwise slow day, make a decision to learn their story. This is such a cool opportunity. You can’t do it when you’re buried, but when you are slow, it’s a great opportunity to work on your discovery skills. Learn their story.

This is up to you. If you want your customer to be happy, be happy. If you want your customer to be upbeat, be upbeat. Just before you talk to that customer on a slow day, just ask yourself the question, “Do I want this customer to adopt the energy level that I have right now?”

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Until next time, learn more to earn more.



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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.