There have been different buzz words flying around over the last several weeks. Words like “social distancing,” “self-isolation,” and “quarantini.”
Another buzz word everyone is talking about right now: “Virtual Selling.”
The reality is that people still need to buy!
The Virtual Selling phenomenon has infiltrated nearly every industry on the planet.
And transactions as personal as buying a home are being executed 100% virtually end-to-end to prove it.
In fact, open a new tab on your browser and Google, “selling homes using FaceTime,” and you’ll see real stories of professionals who are doing it.
For many, this may be unchartered territory.
But for all of us — and especially those of us who aren’t going into our offices or onto our sales floors — it’s new ground that we must conquer.
To help you get started, here are 6 Crucial Virtual Selling Tips During Physical Distancing:
- Double down on the communication with buyers in backlog to keep them “sold.”
- Send out video tours, messages and testimonials to leads in your pipeline.
- Set be-back appointments & video chat appointments with existing leads.
- Set up calls & video chats with NEW leads.
- Talk to your past customers — keep those social bonds strong and you’ll also get great social proof when you need to ask for a testimonial.
- Build in some blocks of time to keep your admin/paperwork current so that you can keep moving forward.
Set up specific times each day on your calendar to work on the really, really critical priorities for Virtual Selling.
Listen, there’s a lot more to Virtual Selling than just using FaceTime or subscribing to Zoom.
And if you are not yet on the video messaging bandwagon, get there…fast!
This should not be cutting edge and yet people are still not using it. It’s not difficult.
You can do it two different ways.
You can record yourself in a video message, which is powerful because it allows your prospects to see you and receive your positive energy.
You can also point the camera at your product or a specific feature that might be important to the customer, and simply narrate behind it.
These videos are only going to be 30 seconds long. But very, very high impact.
Once you shoot the video, attach it to a text message or email and click “Send”. Simple as that.
And when you get comfortable sending out videos, then you can get comfortable with the idea of video chats.
Two-way video chats (like FaceTime or Zoom) are very powerful because it allows for that social connection with your customer.
There’s a lot of talk happening about social distancing, but that means physical distancing.
Right now, more than ever, is the time to lean into social connection.
And video is a fantastic way to get social connection in with your customer during the virtual buying experience.
And remember, learn more to earn more.