Video sales calls are a huge opportunity for sales professionals to stand out from the crowd.
It’s also a chance to prove your professionalism.
If you are comfortable, you will make your customer comfortable. But if you are not comfortable, watch out, that’s going to be one bad sales presentation.
Here are five tips for how to deliver better video sales calls.
I’m not talking here about setup and background and audio visual. This is about getting your head right and making sure the content is strong.
1. Get rid of distractions.
You got to ask yourself the question, what competes for your attention? A messy desk, an open window on your computer, a view of the trees?
Whatever it is, get rid of it. You want to be fully present. Take a moment and get rid of anything that’s going to get in the way of your mental focus.
2. Put something in front of your face on your screen.
We all tend to look at our own face on the screen, it’s natural.
Here’s the problem: if you’re looking at yourself, you’re going to get quickly distracted. And this is not about you.
Simply open up a blank word document and I put it over my face on my screen. I can see the person I’m talking to, but I can’t see me.
You see, if looking myself as not even an option, it allows me to focus more on the person in front of me on the screen.
3. Woo the camera.
W.O.O. win others over.
Look at the camera as if it is a person, because it is. The eye of the camera is the eye of your customer.
If you really want to get this right, draw a little happy face on a note and place it right there at your camera.
Don’t see your camera as a piece of equipment. See it as the eye of your prospect.
4. Script your talking points.
What do you want to accomplish? Now, it may not be a fully written out script, but you certainly want bullet points.
You need to know where you’re going.
The bullet points are something of a roadmap.
5. Close on something.
The sale, the next appointment, something.
Don’t let your sales process die because you didn’t plan the next step. You own this. Close on something.
Video is here to stay, but NOW is the opportunity for you to propel beyond the head of the pack.
We’re in the digital age, my friend. Learn more to earn more.