Sales Leaders: 5 Ways to Prepare for the Next Big Market Change

The market changed. Then it changed again. And we’re not done yet. With every change comes a re-invention.

Change is coming again. We all know it.

Except the next massive change is lurking behind a sky high, brick wall. It’s sitting there hiding and waiting to pounce.

To my mind, there has never been a period when we have been more clueless about what happens next.

There are a thousand opinions and zero consensus.

No one knows if the real estate market will continue to thrive if there is a bust on the horizon. When you can’t predict the future, how do you prepare for it?

There’s a lot about the future that we don’t know, so what if we focus instead on what we do know?

In other words, what are the foundations and fundamentals of success that you count upon as a sales leader, regardless of market conditions?

Here are five ways to prepare for the next big change.

  1. Rethink margin
  2. Redefine the customer experience
  3. Recruit/Staff for the downturn (and the next boom!)
  4. Rapid response sales skill development coaching
  5. Read the trends

Now add a second question: Of these five things, what can I do now in order to prepare for an uncertain future?

That’s called controlling the controllable. It’s an empowering feeling when you are intentionally leaning into opportunities to grow.

At Sales Leadership Summit 2021, you’ll learn the Builder Pivot Blueprint™ to help you rise above today’s market frenzies and prepare for whatever comes next while maintaining a great customer experience throughout the entire journey.

You’ll get what you need to pivot in these five areas:

  • Redefining the Customer Experience
  • Rethinking Margin: Money, Time & Land
  • Rapid-response Training for Sales Teams
  • Recruiting/Staffing for the Downturn (AND for the next boom!)
  • Reading the Trends and Staying Ahead of the Curve

Every year, the Sales Leadership Summit is the biggest and only conference designed exclusively for sales leaders in the real estate industry.

Hundreds of people return every year to experience great teaching, build new strategies, learn new tools and expand their network of friends.

How can the Sales Leadership Summit help you succeed at work?

If you need a step-by-step pivot plan for what’s to come

You have amazing ideas to improve your department or boost performance metrics. But if you can’t find the time to communicate or implement them, it doesn’t really matter. At this event, you will learn how to create margin in three key areas — money, time and land so that you can maximize the opportunities that are ahead.

If you’re in survival mode from the constant change in the industry

It’s a LOT of work to be in survival mode as a sales leader – constantly firefighting and jumping from one crisis to the next. And even if you and your team are crushing it, survival mode means there’s no long-term, or even medium-term plan. This event will help you prioritize and prepare all the moving parts of your role as a sales leader.

If you lead a sales team (or want to)

To be an effective leader, you need to be able to lead people confidently through uncertain times. Reality: the majority of new home salespeople have never seen a down market. How do you assess the size of your team for organizational needs? Attend Sales Leadership Summit 2021, so you can confidently lead your team through whatever is ahead.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.