Sales Optimism Creates Contagious Positivity

“When you’re a pessimist and bad things happen, you live it twice.” Amos Tversky

There is an aura to positivity – undefined and highly contagious energy. We gravitate to positive people. We’ll even pay for positivity.

I chose my physician not simply based on his medical knowledge (which is amazing), but on his positive outlook to healthy living. His approach to treatment is not to fix what goes wrong. He is far more concerned about promoting a proactive healthy life. He is neither flashy nor charismatic, yet his positivity shines.

This is also the case with the best sales professionals on the planet. Salespeople share many similar attributes, but a common thread among the sales elite is an infectiously positive outlook.

The Effects of Optimism

Optimism is more than having a positive outlook as you go about your days. The effect of optimism on the mindset of your customers cannot be understated.

Essentially, optimism lowers stress. Positive energy brings about cognitive ease in your customer’s mind. It’s easier to make decisions in the state of cognitive ease than in the state of cognitive strain.

But it’s not only true about your customers. Optimism is contagious to everyone around you – your peers, your friends, and your family.

We are at our best when we live holistic lives. Optimism is not a trait we “turn on” when it’s time to meet a prospect. For top sales professionals, positivity is a lifestyle.

The Effects of Negativity

Consider the alternative.

Imagine the following descriptions:

The snarky masseuse
The pessimistic physician
The depressed priest
The cynical door-to-door salesperson
It sounds like a joke when you read this list. It’s oxymoronic.

Negative people drive others away. They live in a toxic bubble no one else wants to “pop” into. The old saying that “misery loves company” is patently false. Misery doesn’t love company – misery loves confirmation.

Wrapping Up

There’s plenty to be negative about in our world. Chances are you’ll always know someone or something that can provide a regular dose of negative vibes.

The bottom line is you influence the people around you, both in your job and in your life. Your optimism and positivity will be contagious for whomever you’re with.


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About the Author: Jeff Shore

Jeff Shore is the Founder and CEO of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.