How Inflation Can Unlock More Profitable Home Sales

Courtesy of our friends at Mutual of Omaha…

The headwinds of resistance arrived in March under the identities of inflation, rising interest rates, and a stock market plunge. It kind of feels like the housing bubble of 2008 all over again, but it may be much worse!

Yes, inflation hit a 41-year high of 8.5% in March 2022, but instead of the Home Value Index falling as it did in 2008, it has risen by 20.2% over the past year. To make matters worse, retirement accounts dropped by double-digits, resulting in a significant loss of home purchasing power.

Home buying prospects today are looking for a new home buying opportunity — something that will dramatically increase their purchasing power, without risk. If you can show them how to purchase their dream home in a volatile market, they’ll beat a path to your door!

The Hidden Opportunity: An Age-Based Home Purchase Program

What if you offered an age-based home purchase program that has been proven to increase buyer capture rates and drive-up profits as compared to cash and traditional financing?

And what if the program works well in an up market and even better in the midst of inflation, rising interest rates, and a drop in the stock market…are you intrigued?

If so, then here’s some much-needed good news for you and your home buying prospects. There is a little-known strategy home builders and real estate professionals have been using since 2009 to help active adults purchase a home they may not otherwise be able to afford using cash or traditional financing.

The Lifestyle Home Loan can be the secret key to unlocking lost sales opportunities because it dramatically increases the purchasing power of those buyers you introduce it to. In essence, they can purchase a new home priced at $600,000 for a one-time down payment of about $334,600, and never have a monthly mortgage payment!

 The Secret To Building A Profitable Sales Pipeline While In A Volatile Market

When volatility hits there are only two options; retreat and wait for the storm to pass or create a plan, craft a powerful marketing message, and use both to increase your reach and sales growth.

You have a huge opportunity to help active adults who are at least 62 move out of a home that doesn’t fit their lifestyle and instead move into one designed just for them. The marketplace is looking for market leaders. Will you be the one who leads them into a better life and lifestyle?

If you want to unlock the secret to building a profitable pipeline in 2022 and beyond, head over to to request a copy of our brand new Builder Blueprint.

*The Lifestyle Home Loan is a Home Equity Conversion Mortgage for Purchase. The borrower must occupy the home as the primary residence and remain current on property taxes, homeowner’s insurance, the costs of home maintenance, and any HOA fees Mutual of Omaha Mortgage, Inc. dba Mutual of Omaha Reverse Mortgage, NMLS ID 1025894. 3131 Camino Del Rio N 1100, San Diego, CA 92108. Subject to Credit Approval. These materials are not from HUD or FHA and the document was not approved by HUD, FHA, or any Government Agency. For licensing information, go to: Oregon Mortgage Lending License ML- 5208; Charges such as an origination fee, mortgage insurance premiums, closing costs and/or servicing fees may be assessed and will be added to the loan balance. As long as you comply with the terms of the loan, you retain title until you sell or transfer the property, and, therefore, you are responsible for paying property taxes, insurance and maintenance. Failing to pay these amounts may cause the loan to become immediately due and/or subject the property to a tax lien, other encumbrance or foreclosure. The loan balance grows over time, and interest is added to that balance. Interest on a reverse mortgage is not deductible from your income tax until you repay all or part of the interest on the loan. Although the loan is non-recourse, at the maturity of the loan, the lender will have a claim against your property and you or your heirs may need to sell the property in order to repay the loan, or use other assets to repay the loan in order to retain the property.

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