Why Should Salespeople Welcome Objections?

Why are we so terrified of buyer objections?  We wince, we cringe and do all we can to avoid them. But why?

What’s the very worse thing that could happen? They don’t buy!

Why should salespeople welcome sales objections? Because we lose sales when we sidestep buyer objections.

As salespeople, we must learn to embrace buyer objections and recognize the benefits of confidently dealing with them.

Objections Are Buying Signals

I’ve been in sales for a long time, and here’s what I’ve noticed. People don’t walk in off the street simply for the fun of talking with me about why they aren’t going to buy my product or service.

It just never happens. I’ve found that the only people who ever want to talk to me about their purchasing doubts or concerns are people who are considering buying. Huh, go figure. That’s good news!

They Are Still There

Let’s say a buyer is standing in front of you hassling you about the price, options, limitations, delivery time, etc. of your offering. What’s the most obvious observation we can make about that person? They are still there!

They’re still in front of you, giving you the opportunity to help them work through their hesitations. If the objection were a deal killer, they’d be gone, but it’s not a deal killer. It’s a deal pauser.

It means that, even though they have reservations, they are still trying to figure it out. They are willing to discuss it with you, and that’s a beautiful thing.

They Are Giving You a Shot

The worst objections are the ones you never hear. Maybe you didn’t do a good job of probing for real objections. Or maybe the buyer simply refused to share their real concerns with you.

But you have no chance of addressing and possibly resolving an objection you know nothing about.

So, if the buyer is standing in front of you sharing their fears, doubts, hesitations, gripes, or whatever, then be excited! At least they’re still there.

If you’re going to make a run at an amazing sales career, you have to get your mind wrapped around the positive aspects of buyer objections.

The next time your buyer starts throwing out objections, roll up your sleeves and put a smile on your face. You’ve got a real buyer on your hands, and you know how to move them in the right direction.

Get BRAND-NEW episodes of Jeff’s 5 Minute Sales Training sent to your inbox every Saturday!

Sign up below.


About the Author: Amy O'Connor

As one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh female perspective on leadership, to her impactful and enlightening seminars.