Sales Manager Tips: Knowing Your #1 Priority

The Boss: “You must be in this staff meeting from 1:00 to 4:00. It’s the number one priority.”

The CFO: “You need to submit your budget by the day’s end. It’s the number one priority.”

The Spouse: “You must pick Mason up at school and take him to his soccer practice. It’s your number one priority.”

Sales Person: “I need you to call this buyer. The walk-thru went HORRIBLE, and they’re freaking out.” 

You: “The sales team across town hasn’t had a sale in three weeks. I need to drive over there and figure out what’s up. That’s my number one priority.”

Of course, only one of those statements is true. Try as we might to fool ourselves; there is but a single “number one priority.”

But how do you know which is your REAL #1 priority?

The Boss has an agenda; she doesn’t stop to think about the best use of your time. The CFO’s different agenda is all about spreadsheets and numbers. The Spouse knows that his/her own work commitment is too important to miss. And you, well, you just want everyone to stop pulling you in a hundred different directions.

Constant ‘fire fighting’ (working reactively instead of proactively) weakens productivity and inhibits the time set aside for high-level strategizing.

Improper sales training leads to an unprepared sales team who lacks confidence and consistently underperforms — and constantly demands your attention.

Some sales leaders have simply never experienced a community of peers in a safe space that they can go to for advice and comradery. This list goes on and on…

If you feel overworked, stretched beyond your limits and like you just want your life back, then it’s time to identify your top priorities as a sales leader so that you can strategically, intentionally, and confidently control your own weekly calendar and daily schedule.

The Sales and Marketing Leadership Summit was developed to do just that. We are gathering in beautiful Nashville, TN, this coming July, and right now, you’ll receive the best price on your tickets.

Join hundreds of sales leaders like you focused on the same thing: to solidify their priorities and figure out how to execute at an entirely new level of excellence. Learn, network, ask, share, and get the career refreshment you need to perform at the highest level.


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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.