How to Write Your Sales Success Story
By Ryan Taft
If you spend time studying the great John Wooden (Wooden on Leadership is an excellent read, by the way), you’ll discover that the former UCLA basketball coach spent very little time talking about winning. Despite lining up the most impressive winning record in sports history, the man seems to have eschewed discussing the subject of which he was the master.
Wooden knew that a person cannot always control outcomes; one can only control actions that lead to outcomes. His entire philosophy can be summed up into one simple yet profound phrase: Play Perfect! This is all he ever wanted from himself and his team. Just play perfectly, and everything else will fall into place.
This simple philosophy can be applied in a myriad of ways. You have the opportunity to write your sales success story. In the world of new home sales, to “play perfect” means you will…
- Show up with high, positive energy every single day
- Greet every prospect as the most important person on the planet
- Carefully craft your sales presentation to maximize every opportunity
- Take every sales conversation as far as it will possibly go
- Take exceedingly good care of your backlog
- Dedicate your best efforts to being an incredible teammate
- Seek to improve your skills and performance every single day
- Strive for excellence in all areas of your life
Look over that list. Would you agree that the person who “plays perfect” in all those areas will find abundant success?
Take a look once more. Are all the actions listed above in your realm of control? They are—and that’s good news! Better yet, these are all things you can and should be practicing. Professional athletes don’t set foot on the professional stage without practice. Perfecting your practice will lead to perfect play.
You can’t always control the scoreboard, but you can always control your efforts. You can always choose to play perfectly! You won’t always land a sale, but you can always do the things you need to do to land a sale.
If you’re looking for more ideas to “play perfect,” order your copy of Tougher Market New Home Sales today!
