By Gary Stein

Revolutionizing Homebuying: Introducing the Modern Move-In Experience

In 2011, the minivan market had stagnated. Most automakers didn’t pay much attention to their minivans, believing that buyers were more interested in the emerging small-SUV category. And that minivans were just…not cool.

However, Toyota took a different approach. They invested heavily in redesigning the Sienna and introduced the industry’s first-ever all-wheel-drive minivan. 

Alongside their innovative product, Toyota launched the unforgettable Swagger Wagon ad campaign that revolutionized the perception of minivans. As a proud owner of one of those Sienna minivans, I can attest to the incredible experience that extended far beyond the 185,000 miles I drove.

The Frustration of Car Buying

Purchasing a new car is often met with mixed emotions. While people love the idea of owning a new vehicle, the process itself can be arduous and unpleasant. However, my experience with buying the Sienna was remarkably different. Instead of enduring the traditional ordeal, my bank provided me with a user-friendly web page that displayed a comprehensive list of cars. 

With a few simple clicks, I found the Sienna with all-wheel drive, and the next day, a flatbed truck delivered the minivan to my doorstep. I test-drove it, completed the paperwork on my kitchen table, and bid farewell to the truck as it drove away, leaving my new minivan in the driveway. The entire experience was seamless, hassle-free, and left a lasting impression.

Bridging the Gap in the New Home Space

Similar to the automotive industry, the new home space is plagued by complexities and disconnected processes. While people cherish their new homes, the journey to acquire, settle in, and build upon them is often filled with struggles. 

Recognizing this gap, a collective of builders, financial institutions, insurers, and service providers, including Virtuo, has emerged to streamline the process and alleviate the challenges faced by homeowners. Virtuo is actively involved in the Builders Service Roundtable, collaborating with industry leaders to simplify and enhance the home-buying experience.

Introducing Virtuo’s Modern Move-In Experience 

At Virtuo, our focus lies in the move-in phase of homeownership. We understand that moving belongings can be a dreaded task, one that people would prefer to avoid if given the chance. That’s why we offer a unique move-in concierge and platform that seamlessly integrates with builders. 

By partnering with us, builders can eliminate the pain associated with moving and replace it with ease, simplicity, and even joy. Our solutions are not only easy to implement but also surprisingly affordable and incredibly effective. We call this innovative approach the Modern Move-In Experience.

Inspired by Extraordinary Customer Experiences

Our inspiration stems from the extraordinary customer experiences we have encountered while buying various products. For me, the Sienna minivan exemplifies this. Undoubtedly, you have your own remarkable experience in mind. Your buyers do too. 

The expectations of customers are higher than ever, and we firmly believe that by significantly improving even one aspect, we can have a profound impact. By focusing on transforming the worst part of the best experience, we aim to elevate the entire customer journey.

Connect with Virtuo

We are always excited to connect with builders who are passionate about providing exceptional customer experiences. Whether you’re interested in learning more about our services or sharing insights on creating remarkable customer experiences, we invite you to drop us a line. Contact us today to discover how Virtuo can help redefine the move-in process for your customers.