By Jeremiah Gore

Have you ever had a mechanic call, e-mail, or text you with additional problems they found with your car when you brought it in for just an alignment? Now imagine that same mechanic sending you a video from underneath your car showing what they see. Immediately they are demonstrating that you can trust them and the information they are providing. Video is a game-changing communication method but so many of us are reluctant to use it. Why? Fear.

Why Are You So Afraid To Use Video?

Whether it’s fear of how we look or sound on camera or maybe it’s fear that it will take too much time out of our already crowded day. Guess what?! You may not like how you look or sound on video, but that is how you look and sound

Fear is a powerful emotion that can hold us back from trying new things and taking risks. It is a natural human response to perceived danger, and it can be helpful in some situations where it serves as a warning sign to avoid potential harm. However, fear can also be a limiting factor when it prevents us from taking actions that could lead to growth and personal development.

Fear can be a limiting factor as it can lead to negative self-talk and a lack of confidence. When we are afraid, we may tell ourselves things like “I can’t do this” or “I’m not good enough.” These thoughts can further reinforce our fear and prevent us from taking action.

However, it’s important to remember that fear is a natural and normal part of the human experience. It’s okay to feel afraid when trying new things or taking risks. The key is to learn how to manage and overcome our fears so that they don’t hold us back from achieving our goals.

How to Break From From Fear

One way to do this is to break down the fear into smaller, more manageable steps. For example, if someone is afraid of recording themselves to send to customers, they could start by practicing and simply recording the video knowing they will not send it. Another way to overcome fear is to reframe it as a positive challenge or opportunity for growth. By focusing on the potential benefits of taking action, we can shift our mindset and become more motivated to try new things.

BombBomb is a company that makes sending video e-mail easy. A couple of guys (Ethann Beute and Stephen Pacinelli) at BombBomb wrote a book, “Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience.” 

Five Critical Takeaways From the Book

1. Humanize your business communication

In today’s digital age, it’s easy to rely on technology to automate and streamline communication. However, this can lead to impersonal and generic interactions with customers and prospects. To stand out, it’s important to humanize your communication by showing your personality, empathy, and authenticity.

2. Use video to connect with your audience

Video is a powerful tool for building stronger relationships with customers and prospects. Videos can convey emotion in a way that text or static images cannot. By using video, you can convey a sense of warmth, humor, or empathy that can help build a stronger emotional connection with the customer and create a more engaging and memorable experience for your audience.

3. Be strategic in your video usage

While video can be a powerful communication tool, it’s important to use it strategically. You should consider factors such as your audience, message, and goals when deciding whether to use video and how to use it effectively. Videos can be a more effective way to communicate complex or technical information. By using visual aids and demonstrations, you can help the customer better understand your message and increase the chances of a successful outcome. 

4. Focus on the customer experience

Ultimately, the key to success in business is delivering an exceptional customer experience. Video e-mails allow you to create a more personalized experience for customers. By using the customer’s name and tailoring the message to their specific needs or interests, you can make them feel valued and important. By using video to personalize your communication and connect with your audience, you can enhance the customer experience and build stronger relationships that drive sales and loyalty.

5. Continuously improve your video strategy

It’s important to continuously evaluate and refine your video strategy to ensure that it’s delivering the desired results. By tracking metrics such as engagement and conversion rates, you can identify areas for improvement and make adjustments to optimize your video strategy over time.

Maximize Video Emails to Improve Your Customer Experience

By using video e-mails, you can differentiate yourself from competitors who may be relying solely on text-based communication. This can help you stand out in a crowded marketplace and improve customer loyalty. Don’t be afraid of this. Step into the discomfort and after a few attempts, you will be Steven Spielberg, Meryl Streep, and Halle Berry all rolled up into one amazing video e-mail star!