Creative Uses For AI in New Home Sales

Creative Uses For AI

How To Use AI As A Salesperson

The time for new home sales professionals to adopt artificial intelligence (AI) is not just imminent; it’s already here. If you’re not leveraging AI yet, you’re behind the curve. Today, I’ll share some creative ways that AI is being used in new home sales right now, highlighting how it can enhance productivity, communication, and engagement.

The Mindset Shift: Embracing AI

The first and perhaps hardest step for new users is adopting the right mindset. Many of us have wished for more hours in the day to accomplish everything on our to-do lists. The truth is, we don’t need more time; we need AI. AI helps us achieve more in less time, with less effort and fewer errors. By embracing AI, we can optimize our work processes and free up time for more critical tasks.

Getting Started with AI

Step One: Mindset

Understanding that AI can significantly enhance your efficiency and productivity is crucial. The potential benefits are vast, from automating repetitive tasks to providing detailed insights and solutions that save time and reduce errors.

Step Two: Choose a Platform

Start with a free AI platform to get your feet wet. ChatGPT is a user-friendly option with a large user base, making it an excellent choice for beginners. It’s free and offers robust capabilities for various tasks. Other options to consider are Claude and Google’s Gemini.

Step Three: Be Specific

When using AI, the more specific your instructions, the better the results. Whether crafting emails, translating documents, or generating content, detailed inputs lead to more tailored and effective outputs.

Creative AI Use Cases in New Home Sales

Let’s explore some real-world examples of how new home sales professionals are using AI to their advantage.

1. Crafting Sensitive Communications

Delivering bad news is never easy, especially when it involves significant delays or issues beyond your control. AI can help craft empathetic and professional messages. For example, when faced with the task of informing homeowners about a delay, AI can generate a well-structured email that balances empathy and professionalism without unnecessary apologies. This saves time and ensures the message is delivered appropriately.

2. Multilingual Communication

AI can bridge language gaps effortlessly. Sales teams in diverse regions, like San Antonio, use AI to translate communications into various languages, ensuring clear and effective interactions with all customers. Additionally, AI simplifies complex documents, making them more accessible to non-experts.

3. Enhancing Social Media Presence

Engaging social media content is vital for building a strong online presence. AI can streamline this process by generating creative posts, blogs, and even themed event invitations. For instance, a sales professional in Atlanta used AI to create a rhyming poem for an open house event, which significantly boosted engagement. AI can also assist in planning events, from crafting invitations to suggesting promotional strategies and games.

4. Creating Engaging Videos

Video content is a powerful tool for re-engaging prospective buyers. AI can help generate scripts for follow-up videos that are both creative and tailored to the audience. For example, a professional in North Carolina used AI to draft a humorous video script to recapture the interest of a ghosting buyer, leading to renewed engagement.

The Future of AI in Sales

AI is not just a tool; it’s a game-changer. It helps us be more creative, efficient, and effective in our roles. The key is to have fun and experiment with different AI applications to discover what works best for you. By sharing your experiences and learning from others, you can continually enhance your approach and stay ahead in the industry.

AI is here to stay, and its role in transforming how we work and communicate will only grow. Embracing AI means staying competitive and ensuring that you’re equipped to meet the evolving demands of the sales environment. If I can do it, you can too.


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About the Author: Michelle Bendien

With over two decades of diverse experience in the new home building industry, Michelle Bendien brings her intellect, world-class communication skills and passion for real estate to help sales teams across the country to achieve mastery level selling skills.