How to Win Over Flaky Customers: High-Maintenance Buyers Part 5

When Reliable Buyers Turn Unreliable

Let’s be honest — we all love those reliable buyers, the ones who stick to the plan and walk step by step with us. But then there’s the flaky customer.

You know the type:

They seem enthusiastic.
They love the home.
They promise to sign the contract this week.
Maybe even swap cookie recipes!

And then… nothing. Calls go unanswered. Texts are left on read. They’ve vanished.

Here’s what matters:
This isn’t about their character. It’s about their circumstances.
Busy, chaotic lives pull them in every direction — and they disappear, not because they’re bad people, but because they’re overwhelmed.

When you understand the buying cycle, you’ll see this behavior differently. It’s just a part of the process.

Understand Their World to Stay in the Game

Some buyers lead unstructured, go-go-go lives.
They overcommit. They run behind. They say “yes” to too much and rarely follow through on time.

They’re not ignoring you personally.
They treat every commitment — including yours — with the same casual approach. So if they said they’d call and didn’t? It’s just their normal.

Rather than getting frustrated, remind yourself:

You control your response.
You choose to stay proactive.

For a deeper mindset reset, check out 5 Things You Can Control Working in Sales.

Ask the Golden Question: “How Can I Make Your Life Easier?”

This is your game-changer.

Instead of chasing or guessing, just ask: “How can I make your life easier?”

It’s simple. It’s direct. And it immediately positions you as a partner, not just another task on their overflowing list.

Why does this work?

It cuts through their cluttered world.
It shows empathy and understanding.
It makes you stand out from every other salesperson.

If you want to go deeper with this approach, I highly recommend my Follow-Up And Close The Sale Course. It’s packed with real-world tactics to keep you in front of your buyers without becoming pushy.

Stay With Them (Persistence Wins the Day)

Here’s where most salespeople give up — but you won’t.

Flaky buyers need you more than they know. So:

Stay patient.
Stay consistent.
Stay visible.

While others walk away, you’ll stay the course. And when that buyer finally circles back — they will — you’ll be ready.

For more on closing strong when that moment comes, check out The Assumptive Close Explained.

Conclusion: Win the Flaky Buyer with Consistency

Flaky buyers aren’t unreliable by nature — they’re simply overwhelmed. Caught in the chaos of busy lives, they need more than just another salesperson.

They need a steady, dependable partner. When you ask, “How can I make your life easier?” you show them you’re there to help, not to add to their stress.

Stay with them, even when they seem to drift away. Your patience and consistency will build the trust that others never earned.

That’s how you win their business — by being the one who stays when everyone else gives up.

If you’re ready to sharpen your skills even further, join me at one of our Sales Training Events. We’ll dig even deeper into strategies like these so you can close more deals with confidence.

Until next time, remember: Learn more to earn more.