Muscle Memory Isn’t Just for Athletes

Your body and mind are going to do what they’ve been programmed to do.

That which you practice repeatedly becomes your automatic response.

I see this all the time in sales. We talk about the skill. We learn the skill.

But we don’t practice the skill nearly enough.

Then the pressure hits. The buyer objects. The conversation takes an unexpected turn. And suddenly, you’re relying on whatever your brain has been trained to do.

That’s muscle memory.

And here’s the thing: some of us have trained ourselves into some pretty lousy default settings.

The good news? Defaults can be changed.

So here’s your Mindset Minute challenge:

What should you be practicing over and over today so that when you need it, your brain already knows what to do?

Practice it until it becomes your default.