Want to radically improve your sales results this quarter? Learn how to sell the way buyers want to buy!
The 4:2 Formula Academy is an intensive training and certification program that equips real estate sales professionals with a core set of modern selling strategies. Our skills and techniques have been specifically designed for today’s buyers in today’s market.
Our next Academy is August 16-18 in Nashville, TN.
Why is The 4:2 Formula Academy so Unique?










“In my near 20 years in the business, this was the only training course that truly resonated with me. In my honest opinion, this was the best sales training I've ever experienced.”
Join our upcoming Academy
and watch the sales path literally roll out in front of you…
Interested in how the Academy can help you or your sales team?
Talk to one of the nicest people you’ll ever meet to find out!
Cassandra Grauer
Chief Evangelist & Brand Ambassador

4:2 Formula Academy Certified Graduates Are Saying…
“I brought my new sales team to this training, and I believe the positive impact will be substantial. Most of them are veterans in the industry that were trained on the ‘critical path.’ Many have already reached out to us to let us know that this was unlike any training they had ever received and was such a breath of fresh air.”
“It’s one thing to read a book, it’s a completely different thing to get inside the mind of the author! The 4:2 Academy with Jeff was like attending Jedi training with Obi-Wan Kenobi himself ! I feel like the Force is with me!”
“The 4:2 Formula Academy gave me the tools that will allow me to build a stronger and faster relationship with my customer, stand out from the competition, and ultimately obtain the information that I need to guide my customers in the right direction and close them faster.”
“This was a complete mind shift. I thought I was going to learn new techniques, which I did. But I was introduced to a philosophy! Implementing what Jeff taught me will give me the opportunity to serve my customers on a level that I truly believe is going to change my career.”
Join the Revolutionary and Transformational Learning Experience That Has Quickly Become the Real Estate Industry’s Premier Certification Program for Sales Leaders and Sales Professionals Alike
The 4:2 Formula Academy Is Designed For You If…
- YOU ARE an experienced sales professional looking to radically redefine your own success
- YOU ARE a newly hired sales professional who wants to jump-start your career
- YOU ARE a smaller company who does not currently offer an in-house training program
- YOU ARE a sales leader who wants to retain top talent by providing world-class sales training
About Jeff Shore
Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.
Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.
With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.

Money Back Guarantee – No Questions Asked!
We’re certain that The 4:2 Formula Academy will transform the way you approach real estate sales and will truly change your world! And we want you to be certain as well.
That’s why we offer our unbeatable money-back guarantee to all our graduates!
If you join the Academy, complete all of the certification requirements, and implement our practices without seeing improved results in the next six months (compared to the prior six months) then you don’t have to pay a cent.
That’s how certain we are that our program works!