Amy O'Connor, Author at Jeff Shore Jeff Shore

One of the biggest myths in sales is that buyers always choose the lowest price. They don’t. Think about your...

In sales, many people think urgency is something we have to create. In reality, urgency already exists. It is simply...

Buyer Hesitation Isn’t Rejection, It’s a Confidence Gap You know what buyer hesitation sounds like. “We’re just not ready.” “We’re...

When a buyer keeps pushing, you need to lead the conversation, not get pulled into a tug of war. Let’s...

The Future Genius Is Standing Right in Front of You When fear is high, confidence wins. Your buyer needs vision,...

Homebuyers expect more than transactions. They want emotionally affirming experiences. When you map how they feel, you can build lasting...

The Hidden Sales Killer You're Probably Facing Right Now Let’s talk about something that might be quietly wrecking your sales...

The Silent Skill That Closes Sales Most sales pros focus on what to say next: the perfect pitch, the clever...

I had an eye-opening moment recently. Picture this: I was on a flight, scrolling LinkedIn for a last-minute distraction before…

As a sales professional in the home building industry, you may have noticed a shift in the market that’s bringing…