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In the fast-paced world of sales, empathy may seem like an unconventional trait for leaders. We often associate leadership with…

The CQ is a measurement, not just in success, as it pertains to the raw numbers of your weekly sales report but to your ability to drive a deal from beginning to end. Just like following driving directions on the road, driving a sale happens in steps. Focus on how well you perform each step to determine your CQ.

Since leadership centers on delivering and creating movement, it stands to reason that driving our actions as leaders through a filter of empathy is the right way to treat our salespeople and a more effective form of leadership when coaching for sales performance.