A long time ago in a galaxy far, far away… May 4th is Star Wars Day, and we’ll have some fun learning sales lessons from some of your favorite Star Wars characters. Think of it as Star Wars sales training bootcamp.

Most salespeople won’t raise objections before their prospect does because it’s uncomfortable. I’m confident you can use this strategy for cold calling and as you progress further in your sales conversations.

Strategic listening in sales is a non-optional skill. We must listen, and we must listen strategically.