Great Salespeople are Bold
Great salespeople come in all shapes and sizes. They come from all parts of the world, all backgrounds with all different personalities. In all my years of studying salespeople I can tell you there’s only one unifying trait among them. Great salespeople are BOLD.
Boldness Defined
There is one unified attribute of great salespeople…BOLDNESS. What does that mean? You want to do right by the customer and do the things that will make you effective even if they make you uncomfortable.
The Boldness Muscle
Think of boldness as a muscle group. When you exercise your muscles it takes time to get stronger. When you think about becoming a better and stronger salesperson, focus on your discomforts and figure out how to overcome them. Build your confidence!
The Natural Discomfort of Sales
Sales can be seen as a series of uncomfortable moments. Facing your discomforts and embracing them will help you on the path of becoming a great sales person.
Coming to Grips with Your Discomfort
When you face your discomforts you are going to have to decide what you are going to do with them. Give in to them, or act boldly and do what you need to do to be a stronger sales person. Recognize and be aware of your discomforts.
Rationalizations and Other Sins
When you face a discomfort in the sales process, there is always going to be a decision. Are you going to do the bold thing, or yield to the discomfort and find a way out? When you find a way out, you start to rationalize the decision.
Embracing Discomfort
As you recognize your discomforts you can start to be more bold. You embrace your discomfort and recognize when you are uncomfortable you can see your opportunities to grow.
Enjoying Discomfort
Top sales professionals are uncomfortable from time to time. They just handle the discomfort differently. You can train your mind to enjoy discomfort. If you can enjoy the discomfort then it will take you to a new level of performance.
Bold Little Victories
Start small. If you want to build your boldness muscle, look for little victories. Pick a discomfort and figure out how to exercise your boldness. How will you handle it? Boost your confidence by facing the discomforts a little bit at a time.