Weekly Sales Tips: How to Create a Sales Playbook

If I were to request that you describe your sales process in detail, could you do it? I mean, if I gave you enough time, could you write out your sales process step by step? Could you show me precisely what sales excellence looks like in written form?

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Weekly Sales Tips: The Mutual Purpose Technique

In the Mutual Purpose Technique, we are describing the benefits of the solution before we even present the solution. The objective here is to describe how that problem will be solved in advance and then gain agreement on the solution before you begin your demonstration.

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