The Affordability Conversation That Closes the Sale
81% of buyer conversations in Q1 2026 included a real affordability concern. 4 out of 5 buyers are walking into…
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How Insurance Friction Shows Up at Closing—and How You Can Get Ahead of It
Builder sales teams are facing a healthy spring homebuying market, with forecasts calling for a 3% rise in single-family housing starts this year. Meanwhile, mortgage rates…
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How Homebuilders Can Win Search in an AI-First Landscape
Homes Ai is the industry’s first intelligent home search advisor. It guides shoppers through their journey with a more intuitive,…
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The Visibility Gap: Why Modern Builders Are Moving Beyond Lead Gen to Protect Margins
The Market Has Changed. Has Your Sales Floor Kept Up? Co-authored with Sales Ask, the AI sales platform used by…
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Shore Consulting and Zonda Announce Strategic Partnership
Expanded relationship bridges Shore’s 2026 Sales & Marketing Leadership Summit and Zonda’s 2026 Accelerate conference, aligning and elevating two flagship…
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What are Home Buyers’ Concerns? Uncovering Common Client Objections
By Qwahn Kent The custom home building market is experiencing a period of significant transformation. According to recent data from…
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The Modern Home Buyer Journey: Why Home Builders Miss the Mark
Today’s home buyers are in the lead, and their journey looks nothing like your sales process. According to Audience Town’s…
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Demystifying Home Insurance: 5 Buyer Questions You’ll Want to Be Ready For
Lower mortgage rates are giving buyers some relief but rising insurance costs are catching many off guard, with climate risks…
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How Homebuilders Are Using AI
“Pain is the great motivator. Find the hurt, and you find the sale.” – Zig Ziglar Home builders are under…
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Help Secure the Sale by Addressing Home Insurance Up Front
Increasingly, a rapidly changing homeowners insurance market has become an obstacle that can upend a deal at the worst time—just…
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