Today’s home buyers are in the lead, and their journey looks nothing like your sales process. According to Audience Town’s…

“Pain is the great motivator. Find the hurt, and you find the sale.” – Zig Ziglar Home builders are under…

Fast follow-up keeps buyers engaged and builds momentum. Michelle Bendien shares four practical strategies to make your follow-up fast, consistent, and effective.

Increasingly, a rapidly changing homeowners insurance market has become an obstacle that can upend a deal at the worst time—just…

Struggling with “I want to think about it”? Learn Jeff Shore’s proven strategy to guide micro-decisions, reduce buyer hesitation, and close the sale with confidence.

Learn how to confidently work with penny-pinching customers by understanding their mindset, staying firm on pricing, and reaching value purity—your ultimate sales advantage.