Selling a great home on a not-so-great lot? Michelle Bendien shares five mindset and selling strategies to help turn buyer objections into confident decisions.

“Pain is the great motivator. Find the hurt, and you find the sale.” – Zig Ziglar Home builders are under…

Increasingly, a rapidly changing homeowners insurance market has become an obstacle that can upend a deal at the worst time—just…

Stop Concerns Before They Escalate Unresolved issues have a habit of growing from small concerns into major crises. Whether you’re…

As a sales professional in the home building industry, you may have noticed a shift in the market that’s bringing…

3 Steps to Defer the Incentive Conversation In today’s home sales market, buyers are more informed than ever, often bombarded…

So, you’ve just raised prices, and two minutes later, you get a price increase objection. What do you do now?…

Understanding Your Buyer’s Interest Rate Fears Buyers tend to catastrophize their biggest fears. This is especially true when it comes…

Sales Questions that Uncover Buyer Pain Points How can you best serve your customers as a sales professional? By adopting…

Lookout For These Customer Red Flags The path to closing a deal is seldom smooth. There’s an elusive dream we…