Become a Market-Proof Closer

Sales Pros:
Is A Hot Market Masking Your Biggest Weakness?

Ryan helping participants

For most real estate sales teams, times are good. The housing market is on fire: inventory is sparse while demand is at an all-time high and, for most companies, sales are soaring.

Sounds great, right? There’s just one problem. A hot market doesn’t last.

As they say, a rising tide lifts all boats. But even the smallest pullback immediately exposes shortcomings that can leave you stranded high and dry.

If you truly want to be an effective sales professional—someone capable of withstanding the inevitable fluctuations in the real estate market—it is your job to make yourself completely market-proof.

“It’s only when the tide goes out that you learn who has been swimming naked.”


Are You A Market-Proof Closer?

Amy helping particpant

So, how do you know if you’re unprepared for a shift in the market?

Here are the warning signs:

  • The closing process often makes you uncomfortable—like you must be pushy or manipulative to close effectively.
  • You feel like you are spending too much time with clients before closing the sale.
  • You feel like leads often leave your sales office only to end up buying from a competitor.
  • You don’t feel like the closing techniques you were trained with are modern, relatable, or customer-centric.
  • You worry that, despite a hot market, you are still leaving lost sales and $$$ on the table.

Those lost sales that you are missing out on are the sales you will desperately need when the market isn’t so generous. And those are exactly the sales you will learn how to close at the brand-new Closing 2.0 Academy.

Amy helping particpant
Kelly Riggs

“Closing 2.0 will completely change the way salespeople view closing a sale.”

– KELLY RIGGS, Sales Strategist & Leadership Coach, Author of “Quit Whining and Start SELLING!”

The Closing 2.0 Academy is an intensive, 12-week learning cycle where sales professionals MASTER the modern art of closing the sale in today’s market with today’s buyer.

What’s the secret? For starters, you’re not going to learn scripted closing lines and antiquated car-salesman tactics. Like it or not, that way of closing a sale is long gone. Instead, you’ll learn how to sell the way your buyer actually wants to buy. You’re going to be an ally for your buyer instead of an adversary. Your clients will see you as their hero, not the enemy!

Our promise: you will walk away from the Closing 2.0 Academy with the necessary tools, confidence, and a thorough understanding of “buying psychology” to close more sales, faster. You will truly become a market-proof closer!

At Jeff Shore’s Closing 2.0 Academy You Will Learn Exactly How To:

  • Sell more by focusing first on your customer instead of your product
  • Feel more like an expert advisor or a trusted friend to your prospective buyers (become your customer’s hero!)
  • Track and measure your customer’s emotional altitude so you deliver a close built on confidence, not fear
  • Develop the right closing mindset and discern exactly when to deliver the final closing question
  • Shorten the buying cycle by setting up the close on visit one
  • Replace that “awkward closing moment” with a balanced, strategic sales process
  • Use scientifically-proven, psychology-based methods of influence and persuasion (without getting tagged as “high pressure” or “used car salesperson” on social media)
  • Make the final close easy, simple, and NATURAL — we don’t do canned lines or cheesy “closing techniques” here!
Eric Freebairn

“Our ‘first visit’ sales have increased as high as 20%. Your techniques work!”

– ERIC FREEBAIRN, Sales Manager

This State-of-the-Art, 12-Week Learning Cycle Includes:

Two Weeks of Preparation & Training

The best sales professionals come to the table prepared. In the weeks leading up to the live academy, you will complete your [pre-academy training].

Three Days of Live Training with Jeff Shore

There’s a reason why Jeff Shore and his team are one of the most sought after sales training organizations in the world. While our methods are incredibly innovative and based on decades of research and real-life experience, they are also easy to understand and can be implemented immediately. You will unpack your pre-work and immediately begin applying the tools and strategies that Jeff teaches you.

Hardback Copy of Jeff Shore’s Latest Book, Closing 2.0

Easy to read and easy to implement, Closing 2.0: How to Close More Sales Faster by Putting the Customer First takes you on a 30-day journey to strengthen both your closing mindset and your closing technique.

Eight Weeks of Post-Academy Video Lessons and Assignments

Now that you know what to do, it’s time to practice. Directly following the live workshop with Jeff, you’ll complete eight weekly follow-up video lessons and business assignments to help you master the strategies and put them into practice on the job. To achieve your Academy certification, you must successfully complete all eight assignments.

Personal Coaching to Help You Overcome Closing Obstacles

We are in this process with you. Questions and discomforts are bound to arise as you begin using these new closing tools and strategies, but we won’t let you revert back to old habits. Throughout the program, you’ll receive as-needed phone and email support to address individual issues, challenges and opportunities.

Join Jeff’s upcoming Academy
and get MORE than your fair share of the market…

Register now to get the best price possible!

2018/08/23 23:59:59


2018/09/12 23:59:59

with Jeff Shore
October 2 – 4, 2018
Scottsdale, AZ
Hyatt Regency Resort and Spa Gainey Ranch

Jeff Shore

Academies are limited to 50 students.

Register well in advance to receive the best possible price.


Want to attend the Academy as a team?

Ali Westbrook
Shore Consulting Events Manager

Get Access To Group Pricing


What People Are Saying About Our Sales Training

“The training provided me with specific skills and scenarios that can be used in selling new construction and resale.”

– PATTI LYNCH Howard Hanna Real Estate Services

“This was by far, the best training I have ever attended, not just related to New Home Sales, but better than any sales training I have attended and I’ve been in sales for 30+ years!”

– DAWN NORFLEET Robson Ranch Arizona

“Your seminars have helped me know what and why our sales people and purchasers are thinking as they do and how to better work with them. I especially like that fact that your seminars always teach “get to know the purchaser and their family, be honourable, be truthful, be fair and do the right thing.”

– KEITH PAGET Sterling Homes Group

“I’ve been in the business 16 years and sometimes you need a nudge to get back to basics. Your seminar has got me thinking again about the closing process.”

– KAY WRIGHT President, Realtor

“Thank you so much! I cannot tell you how much I appreciate that you go in depth with understanding the client in your trainings and definitely do not just offer the same recycled new home sales tactics. I love that your training is intelligent and comes from a good place of wanting to close sales by helping and guiding clients.”

– JANELLE BATES London Bay Homes

The Top 10 Closing Myths of All Time

Buyer’s psychology has changed dramatically. Unfortunately, sales training just hasn’t kept up with the times… until now.

Closing 1.0 Myth

Closing 2.0 Reality

1. Closing is all about building value Closing is all about problem solving
2. Closing requires me to create urgency Closing requires me to discover urgency
3. Customers must agree with me Customers must agree with themselves
4. Buying signals tell me when to close Buying behaviors tell me when to close
5. Closing is the last step in the process Closing starts with the very first handshake
6. A slick closing script will save the day A smart closing strategy seals more deals
7. Closing comes down to product and price Closing comes down to meeting needs
8. Closing is something you do TO a customer Closing is something you do FOR a customer
9. Customers don’t want to be closed Customers don’t want to make a bad decision
10. Closing is about signing on the dotted line Closing is about celebrating a major decision

Meet Your Closing 2.0 Academy Sales Coach

Amy's headshot

Amy O’Connor

Shore Consulting, Inc. Certified Trainer

As one of the most in-demand sales training consultants in North America today, Amy O’Connor brings a decade’s worth of industry experience and knowledge, along with a fresh perspective on leadership, to her enlightening seminars.

Having worked hand-in-hand with seven of the top ten homebuilders in the U.S. – as well as private and regional builders reaching into Canada – Amy offers a wealth of real-world expertise on coaching real estate sales professionals. Amy’s audiences describe her infectious energy and passion as “exciting”, “motivating”, and “captivating”.

A member of the National Speaker’s Association, Amy also holds a Masters in Organizational Communication from Wake Forest University.

Ryan's headshot

Ryan Taft

Shore Consulting, Inc. Certified Trainer

The former National Sales Training Manager for a Top 5 homebuilder and a licensed Realtor® in Arizona, Ryan Taft is consumed with a passion for helping others achieve breakthrough results in sales, business and life.

With a career spanning two decades in training and coaching sales teams from call centers to new home sales to Realtors®, Ryan combines his knowledge of human performance, psychology, and sales skills development to deliver extraordinarily engaging, energizing and insightful training experiences that drive peak performance at all levels.

Ryan is a member of the National Speaker’s Association and a frequent contributor to leading industry publications.

About Jeff Shore

Jeff Shore has been training and coaching real estate sales professionals and leaders for over three decades. He is the founder of Shore Consulting, specializing in sales strategies for many of the largest real estate firms in the U.S. and Canada.

His innovative, research-driven and real-world approach is more than just another sales technique; it’s a fundamental shift in how to approach the sales process that transforms the way we make connections and creates meaningful, lasting change.

Jeff holds the prestigious Certified Speaking Professional designation from the National Speakers Association (NSA) and is a member of the NSA’s exclusive Million Dollar Speaker’s Group. He’s a highly sought after keynote speaker who inspires audiences across the globe to change their mindset and change the world.

He is the author of four real estate sales training books and his work has been featured by NBC News, Fox Small Business, Success Magazine, Inc., Entrepreneur, and a host of other leading publications.

Jeff Shore - Author of 4:2 Formula