FROM CONTRACT TO CLOSE
How To Create Compelling Home Buying Experiences That Earn Referrals
A New Book from Home Building Experts Jeff Shore and Bob Mirman
A Tale of Two Builders.
Follow the story of two homebuyers who purchase at the same time from two different home builders. Along the way, learn how one home builder succeeds in delivering a referral-generating experience, while the other devolves into complications, complaints and discontent.
Top Home Builders Gain Over 40%of New Sales Through Referrals
The best home builders don’t just satisfy their customers, they elate their customers by creating compelling experiences that earn referrals.
As the market slows and recession looms, Jeff Shore and Bob Mirman give home builders a clear and simple blueprint for keeping existing homebuyers under contract and generating referral sales from elated homeowners.
Source: Eliant Experience Management, 2022
Here’s What You’ll Learn…
THE MYTH OF SATISFACTION
“Satisfied” buyers don’t refer. Learn how to create elated buyers who passionately offer referrals.
MEET VS.
BEAT
Simply meeting expectations isn’t enough. Learn how to make promises your team can beat every time.
YOUR BEST BEHAVIORS
Learn the statistically proven Referral Driver Behaviors for each customer-facing department.
EMOTIONAL ALTITUDE
Elevate your homebuyer’s Emotional Altitude with fresh tools for creative and proactive updates.
SURPRISE & DELIGHT
Learn a simple system for delivering low-cost, high-touch surprises your buyers aren’t expecting.
TRUST TRANSFERENCE
Learn the secret to getting your homebuyers to transfer their trust in you to their friends and family.
86% of Buyers Are Willing to Pay More for a Great Customer Experience
“Quality of experience” drives referral behavior more than “quality of home.” In fact, the positive impact of excellent home quality is quickly negated by a poor customer experience.
Mirman and Shore show you exactly how to boost your referral rates by delivering a “knock-your-socks-off” purchase and ownership experience.
Source: Futurum Research, 2022
Only 62% of 2022 Homebuyers Would Refer Their Friends to Their Home Builder
With over 150,000 homebuyers surveyed in 2022, this shocking statistic represents a 10-year low in referral behaviors among homebuyers.
From Contract to Close gives you easy-to-implement best practices for creating homebuyer experiences that build trust, minimize cancellations, exceed expectations, and generate referral sales.
Source: Eliant Experience Management, 2022
50% of the Effort Required to Increase Referrals Comes From Beating Promises Made to Buyers
Home builders who build trust and beat expectations, while surprising and delighting along the way, create elated customers who enthusiastically offer referrals.
Jeff and Bob offer up a fool-proof system for making promises to homebuyers that your team can beat every single time.
Source: Eliant Experience Management, 2022
WRITTEN FOR EVERYONE WHO SERVES YOUR HOMEBUYERS
Easy to read and simple to implement, this book was written for all Community Team members who serve homebuyers: sales, construction, design, mortgage, purchasing, warranty service, and leadership teams.
Buy book bundles for your whole team and receive complimentary copies of the From Contract to Close audiobook for everyone on your team when it’s released on Audible later this year!
BUY BOOK BUNDLES FOR YOUR TEAM
& RECEIVE AMAZING FREE BONUS CONTENT
Designed as an easy read for all team members who serve your homebuyers. This is your chance to get everyone involved in the customer’s mission.
Save up to 40% per copy when you order book bundles for your entire team.
Immediately receive a free copy of The Customer Experience Scorecard™ to assess your homebuyer’s purchase journey from start to finish.
Create your own simple, easy and effective action plan right away!
Complimentary access to the audiobook for everyone on your team when it’s released on Audible later this year.
A big-time bonus for field-based team members who have lots of windshield time!
SPECIAL PRICING FOR TEAMS
50+
Save 24% when you order
50 or more
150+
Save 32% when you order
150 or more
250+
Save 40% when you order
250 or more
Discounts applied automatically at checkout.
OR CALL MIKE WISE RIGHT NOW TO RECEIVE
A FREE CUSTOM ORDER CONSULTATION
Email [email protected]
or call 844-54-SHORE Extension 704