LEARN WHY SALESPEOPLE SHOULD BE
EMBRACING SALES OBJECTIONS
INTRODUCING JEFF SHORE’S
OVERCOMING OBJECTIONS
In a strong market, salespeople can get by without mastering objections. But, in a buyer’s market? Buyers are more cautious, more price-sensitive, and more likely to push back.
Tough markets mean More objections. More resistance. More stalled deals.
Most salespeople see objections as a problem. In today’s market, they’re something else entirely: Objections are the new battleground of the sale.
The 9-part online course, Overcoming Objections has been refreshed with updated video training to reflect how buyers think and behave right now.
Because the truth is: what worked in a seller’s market does not work in a buyer’s market.
This course equips sales professionals with the mindset, structure, and techniques needed to succeed in today’s more competitive, more objection-heavy environment.
“An objection is not a rejection; it is simply a request for more information”
Jeff’s New Nine-Lesson Course
Has 3 Central Focuses
How to Think About Sales Objections
Objections help us identify the buying path. Success begins with a mindset that EMBRACES sales objections
Sales Objection
Strategies
No improvising! Set yourself up for success with a structured framework for handling sales objections
Advanced Sales Objection Techniques
Success in sales requires a perfected skillset. Getting there is going to take practice and creativity
“Everything that Jeff talked about hit home! I need to build value and mitigate their negative response while I offer a solution. I need to allow the Customer to vent and actually encourage it by saying “tell me more” so they feel heard. I feel so much more prepared now and will be able to overcome objections in a more professional fashion, in a more positive way for the customer.”

Why Salespeople Struggle with Sales Objections
At Shore consulting, we train thousands of salespeople every year. Here are some of the things we hear when talking about sales objections…
- “I don’t have a strategy for handling sales objections. I’m just winging it”
- “I don’t have a set of go-to techniques”
- “I tend to take sales objections personally”
- “Objections stop the sale dead in its track”
How Overcoming Objections Solves These Problems
This course was designed to help you develop a mindset that embraces sales objections, and to build the strategies and techniques that will make you an expert in advancing the sale through those objections.
This course will show you how to turn EVERY sales objection into an opportunity to push the sale forward.

Course Curriculum
How to Think About Sales Objections
Lesson 1Sales Objections Defined
Lesson 2The Sales Professional’s Sales Objection Mindset
Lesson 3The Buyer’s Sales Objection Mindset
Sales Objections
Strategies
Lesson 4Probing for the Real Issues
Lesson 5The Pattern for Overcoming Sales Objections
Lesson 6Types of Sales Objections
Advanced Sales Objection Techniques
Lesson 7Advanced Techniques 1-3
Lesson 8Advanced Techniques 4-6
Lesson 9Advanced Techniques 7-8
“Being challenged in life is inevitable, being defeated is optional.”
What is Overcoming Objections?

Overcoming Objections is a 9-week course that features:
- 9 in-depth video lessons about the mindset, strategies and techniques required to handle any objection
- 9 homework assignments that give you the opportunity to put what you’re learning into daily practice
- Weekly emails to help you pace your way through the robust course
- Handling Sales Objections can be bundled with the course to go even deeper into the lessons
SINGLE LICENSE
Learn how to embrace sales objections and see them for the opportunities that they are!
MULTIPLE LICENSES
Build an objection-proof sales team. This is your next 9 weeks of content for your sales rallies!
“It is literally true that you can succeed best and quickest by helping others to succeed.”
Success Guarantee:
If you complete all of the certification requirements, and implement our practices without seeing improved results in the next six months (compared to the prior six months), we’ll gladly refund your investment—no questions asked!
