Episode #043: True Influence with Tim David

In This Episode of The Buyer’s Mind with Jeff Shore:

Tim David, author of the new book True Influence, talks with Jeff about the importance of a salesperson’s influence with a customer.  Like a doctor or accountant who gives you advice and points you in the right direction, you have the ability to help your customer.  Influence is something that needs to be used in the best interest of your customer, Tim and Jeff show you how.



Topics we’re going to cover on today’s podcast:

[1:57] Quote of the Day

[3:35] Sales Tip of the Day

[5:20] Tim David Magic Man

[6:59] Helping people become influential

[8:10] Defining influence

[16:47] Information vs. Influence

[21:40] The Impostor Syndrome

[23:47] The Four Tiers of Influence T.R.U.E.

[34:12] Motivational Summary


More about our guest Tim David:

Like you, author and influential communication expert, Tim David is frustrated by what is happening to the quality of human connection in our modern world. Can more connection really increase the bottom line and improve the quality of our lives at the same time? Will better human connection really make us better leaders, better salespeople, and better co-workers?

With over ten years of speaking, mentoring, writing, and most importantly real-world, in-the-trenches business experience, Tim can unequivocally answer, “YES!”

Strong human connection makes you more memorable, likable, and influential, which is something everyone wants, but few people realize is a learned skill and not an innate gift. In short, anyone can discover simple ways to improve the quality and power of human connection in their life.

Nothing could be simpler or more practical than the ideas in his bestselling book, Magic Words – The Science and Secrets Behind Seven Words that Motivate, Engage, and Influence (Penguin Random House). Tim’s science-based approach is radically different from standard leadership, sales, or communication training as it was honed during his years as a professional and international award-winning “brain science magician” and perfected while working with top companies and organizations from almost every US state and around the world.

Tim’s work has been profiled in hundreds of media outlets including Forbes, New York Times, Inc. Magazine, Chicago Tribune, the Today Show, Investor’s Business Daily, Harvard Business Review, New York Magazine, World Magazine, and he writes regular columns for PsychologyToday.com and Huffington Post.

His podcast, The Studies Show highlights interesting psychological and neuroscientific studies that give us a glimpse into how we can connect and communicate better with the human brain.


Links from today’s podcast:

Homestreet Bank

Tim’s website 

True Influence Book 

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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.