Episode #045: The World’s Greatest Marketing Mind with Seth Godin

In This Episode of The Buyer’s Mind with Jeff Shore:

Seth Godin converses with Jeff about sales and what it means to be a sales person.  Seth talks about how Zig Ziglar impacted his life as a friend and mentor. He also has a different approach to the idea of a calling.  Seth has a lot to share in this episode of The Buyer’s Mind.




Topics we’re going to cover on today’s podcast:


[1:23] Quote of the Day

[3:16] Sales Tip of the Day

[6:16] What’s the difference between Marketing and Sales

[7:14] The job of a salesperson is to create value

[12:09] The admiration of Zig Ziglar

[15:22] Do you believe in your product?

[20:13] Finding your calling

[23:50] Should we be concerned about future disruptors?

[31:36] Motivational Summary


More about our guest Seth Godin:

SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.

In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.

He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.

Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.

His newest book, What To Do When It’s Your Turn, is already a bestseller.


Links from today’s podcast:

Homestreet Bank

Seth Godin

Seth’s Blog 


Catherine Hoke – Defy Ventures 

What to Do When it's Your Turn (and it's Always Your Turn)

Price: $53.03

28 used & new available from $16.11

We Are All Weird: The Rise of Tribes and the End of Normal

Price: $13.99

46 used & new available from $2.06

Get BRAND-NEW episodes of Jeff’s 5 Minute Sales Training sent to your inbox every Saturday!

Sign up below.


About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.