Episode #045: The World’s Greatest Marketing Mind with Seth Godin
In This Episode of The Buyer’s Mind with Jeff Shore:
Seth Godin converses with Jeff about sales and what it means to be a sales person. Seth talks about how Zig Ziglar impacted his life as a friend and mentor. He also has a different approach to the idea of a calling. Seth has a lot to share in this episode of The Buyer’s Mind.
If you feel like you’re asking your customer for a favor, you’re probably doing it wrong. #BuyersMind #Sales
Topics we’re going to cover on today’s podcast:
[1:23] Quote of the Day
[3:16] Sales Tip of the Day
[6:16] What’s the difference between Marketing and Sales
[7:14] The job of a salesperson is to create value
[12:09] The admiration of Zig Ziglar
[15:22] Do you believe in your product?
[20:13] Finding your calling
[23:50] Should we be concerned about future disruptors?
[31:36] Motivational Summary
More about our guest Seth Godin:
SETH GODIN is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world.
He was recently inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor in 2013.
Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, What To Do When It’s Your Turn, is already a bestseller.