Episode #047: Your Customer’s View of Social Media with Phil Gerbyshak

In This Episode of The Buyer’s Mind with Jeff Shore:

Phil Gerbyshak knows social media and how to leverage it in the process of sales.  Do you?  In this episode of the Buyer’s Mind, Phil and Jeff discuss how to use social media as a sales tool.  Of course, that means knowing your customer (which is what The Buyer’s Mind is all about).  As a sales professional, social media gives you the opportunity to share useful information with your customer and build a relationship by putting the social back into your social media.



Topics we’re going to cover on today’s podcast:

[3:05] Quote of the Day

[5:00] Sales Tip of the Day

[7:00] A mutual love of pinball

[9:07] Bridging the gap between tech and sales

[14:24] Define Social Selling

[19:23] What do salespeople miss about technology?

[25:54] How do you leverage LinkedIn?

[28:08] Being authentic and your best you

[31:28] Staying informed, who does Phil listen to?

[37:58] Motivational Summary


More about our guest Phil Gerbyshak:

Phil Gerbyshak is a former vice president of information technology at a full service financial services company, where he and his team were responsible for supporting over 100 applications used by advisors, investment bankers, research analysts and support staff. Phil also worked as a director of social strategy for a compliance software vendor focused on the financial services vertical, where he coached, consulted with and trained customers and prospects how to integrate social media and social selling into their daily sales practices. Currently Phil does programs, trains, and coaches people how to build their business by maximizing their use of technology and social media in their day to day jobs. He’s written 5 books, more than 2500 articles, and been quoted in the Wall Street Journal, Daily Globe and Mail, Financial Times, Investor’s Business Daily, Inc. and many other publications. Phil lives in Tampa, Florida where he spends his free time reading business books, listening to podcasts, and playing pinball. Phil has been on the cover of Speaker Magazine, has been a featured interview on Voices of Experience, and is frequently contributing articles to Speaker Magazine.


Links from today’s podcast:

Homestreet Bank 

Phil’s website

Find Phil on LinkedIn 

One Mob 



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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.