Episode #056: What Your Customers Think About Change with Marcia Reynolds

In This Episode of The Buyer’s Mind with Jeff Shore:

Dr. Marcia Reynolds and Jeff talk about the difficulty of change.  Buying something new means something is changing in our customer’s life.  However, some people welcome change and others find it difficult.  The role of the sales professional as a trusted counselor is what can make the difference in helping with the idea of change.




Topics we’re going to cover on today’s podcast:


[3:57] Quote of the Day

[5:30] Sales Tip of the Day

[8:32] Why is change so hard for some people

[12:18] Assuming people are just like you

[16:08] Understanding why some people are scared

[22:07] How important is trust when challenging someone’s belief’s

[34:34] Motivational Summary


More about our guest Marcia Reynolds:

Dr. Marcia Reynolds, Master Certified Coach, is fascinated by the brain and what it takes to create powerful connections and conversations. She has worked in 36 countries, reaching thousands of people worldwide. Prior to starting her own business, she worked as an International Sales Training Manager for a global computer firm and then helped to take a semiconductor company from near bankruptcy to the top IPO in 1993. Global Gurus 2017 ranked her in the top 5 coaches in the world. Interviews and excerpts from Marcia’s best-selling books Outsmart Your Brain and The Discomfort Zone: How to Turn Difficult Conversations into Breakthroughs have appeared in many places including Fast Company, Psychology Today, and The Wall Street Journal.


Links from today’s podcast:

Homestreet Bank 

Marcia’s website 

Outsmart Your Brain: How to Master Your Mind When Emotions Take the Wheel

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About the Author: Jeff Shore

Jeff Shore
Jeff Shore is a highly sought-after sales expert, speaker, author and consultant whose innovative and real-world selling strategies help you to change your mindset and change your world. His latest book, "The Keys to Unstoppable Sales Success: 8 Mindsets of Elite High-Achievement Salespeople" is now available. Learn more at jeffshore.com and follow Jeff on Facebook and LinkedIn.