Episode #065: The Art of Being Present with Lisa Copeland

In This Episode of The Buyer’s Mind with Jeff Shore:

Lisa Copeland, Serial Entrepreneur, and Jeff want you to understand what it means to be present.  Many times sales professionals can suffer from distraction. The e-mails, the pressure of the next sale, home life, and so much more that keeps us from being present with our current client.  How can you meet the needs of your client when you’re not present?

Topics we’re going to cover on today’s podcast:

[2:04] The Concept of Being Your Best Self

[4:48] Meet Lisa Copeland

[6:00] Different than the automobile salesperson stereotype

[9:20] Selling the emotion of the experience

[14:20] Understanding the backstory

[17:48] The Art of the Big Sell

[20:11] Referrals and being present

[26:13] Motivational Summary

More about our guest Lisa Copeland:

With over 25 years of proven success, Lisa Copeland is a dedicated pioneer in the field of automotive sales and brand strategy. She has been a trailblazer to revolutionize the automotive industry and has received many awards and recognitions along the way. Lisa Copeland sold her award-winning dealership in 2016 to share her knowledge and expertise as a speaker, consultant, and sales expert.

Her consulting firm Lisa Copeland Global Enterprises (L.C.G.E.) helps business owners and entrepreneurs build more scalable and successful businesses that generate more profit through her strategic “The Art of the Big Sell”, focused on selling a movement over a product, with a vast client list that includes Google, Subaru N.A, Dell, State Farm, Bank of America, H&R Block and many more.

She’s spoken to over 100 companies all over the country and her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, Bloomberg and Automotive News. She is also the co-author of her second book Crushing Mediocrity: 10 Ways to Rise Above the Status Quo.

Links from today’s podcast:

HomeStreet Bank

Lisa’s website

CRUSHING MEDIOCRITY: 10 Ways to Rise Above The Status Quo

Price: $1.99

4.8 out of 5 stars (8 customer reviews)

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The Power of Full Engagement: Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

Price: $10.37

4.5 out of 5 stars (319 customer reviews)

236 used & new available from $1.27

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.