Episode #065: The Art of Being Present with Lisa Copeland
In This Episode of The Buyer’s Mind with Jeff Shore:
Lisa Copeland, Serial Entrepreneur, and Jeff want you to understand what it means to be present. Many times sales professionals can suffer from distraction. The e-mails, the pressure of the next sale, home life, and so much more that keeps us from being present with our current client. How can you meet the needs of your client when you’re not present?
Topics we’re going to cover on today’s podcast:
[2:04] The Concept of Being Your Best Self
[4:48] Meet Lisa Copeland
[6:00] Different than the automobile salesperson stereotype
[9:20] Selling the emotion of the experience
[14:20] Understanding the backstory
[17:48] The Art of the Big Sell
[20:11] Referrals and being present
[26:13] Motivational Summary
More about our guest Lisa Copeland:
With over 25 years of proven success, Lisa Copeland is a dedicated pioneer in the field of automotive sales and brand strategy. She has been a trailblazer to revolutionize the automotive industry and has received many awards and recognitions along the way. Lisa Copeland sold her award-winning dealership in 2016 to share her knowledge and expertise as a speaker, consultant, and sales expert.
Her consulting firm Lisa Copeland Global Enterprises (L.C.G.E.) helps business owners and entrepreneurs build more scalable and successful businesses that generate more profit through her strategic “The Art of the Big Sell”, focused on selling a movement over a product, with a vast client list that includes Google, Subaru N.A, Dell, State Farm, Bank of America, H&R Block and many more.
She’s spoken to over 100 companies all over the country and her success story has been featured in prominent publications including the Wall Street Journal, the New York Times, Marie Claire, Bloomberg and Automotive News. She is also the co-author of her second book Crushing Mediocrity: 10 Ways to Rise Above the Status Quo.