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Episode #066: Storytime with David JP Phillips

In This Episode of The Buyer’s Mind with Jeff Shore:

David JP Phillips and Jeff talk about how story changes everything.  The stories our customers tell themselves about why they’re purchasing.  The stories we tell our customers as sales professionals. Are you able to paint their future promise of their lives if they purchase from you? Can they see their story with your product?  Be amazed at the power of story in this episode of The Buyer’s Mind.

Topics we’re going to cover on today’s podcast:

[3:07] The story of Want, Want, Want

[9:57] Who is David JP Phillips

[12:14] What is it about storytelling which effects us?

[13:19] Hormones affect your buyer’s mind

[21:14] The eBay experiment

[26:35] Motivational Summary

More about our guest David JP Phillips:

David JP Phillips was raised in a small town in Sweden. When he was 14 years old, his mom gave him a book that would change his entire life. The book was no other than Jean Paul Sartre’s “Existentialism”. Reading the book sparked this 14-year-old boy’s interest for how the brain truly works and why us humans react the way we do. For instance, why does someone say “maybe” instead of “yes”, “should” instead of “recommend” or “actually” instead of “is”? The young boy started reading more and more, in hopes of getting a grip of the 1,2kg lump of grey substance located between our ears. Fast forward a few years, David was now turning 17. To get the full understanding of what this meant, you need to know that due to Swedish tradition, especially in small towns, there are only about three optional paths to take for someone soon-to-be 18. Option 1 is to start saving for your first car. You will also save money so you can customize it with cool stickers and exhausts. Option 2 is to start playing a sport, hoping that you will become a star. Option 3 is to be stuck at the local hamburger joint and never ever leave that small village. David realized that he did not fit into any of these three options and chose a new path, the path of creating a new way of educating mankind in presentation skills from a biological aspect. Instead of a car, he started saving for his first EEG (Electroencephalograph) machine. It took him a while to be able to afford it, but when the day came for the EEG´s arrival he immediately shaved his head and smeared silicone paste all over the scalp. He then connected 16 electrodes and started to read his own sinus curves on a monitor, curios to see how his brain reacted in different situations. That planted the first seed in what would become one of Sweden’s biggest companies in Presentation skills and Communication. Today, we educate people in what many fear the most, even more than death itself. That is, to stand in front of an audience and deliver a presentation. We teach people how to become extraordinary in Presentation skills, Sales and Leadership using our own unique formula. We use techniques scientifically proven to work based on the latest findings on how the brain works easily provided in a lecture or class you simply cannot miss.

Links from today’s podcast:

HomeStreet Bank

David JP Phillips Website

John’s Crazy Socks


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.