Episode #075: Distinction Bias in Sales with Jeff Shore
In This Episode of The Buyer’s Mind with Jeff Shore:
Jeff Shore talks about something we all face as sales professionals – Distinction Bias. When you customer starts comparing what you sell to that of your competitor, you need something that will distinguish you and set you apart. How do you do that? Find out on today’s episode of The Buyer’s Mind.
Topics we’re going to cover on today’s podcast:
[1:19] Example of buying a television
[2:23] Differences in how people purchase
[4:27] What is the Distinction Bias?
[5:36] Keeping the customer focused on what really matters
[6:50] Tip: Using “The Only” Technique
More about our host Jeff Shore:
Jeff Shore’s highly sought-after sales keynote speaker sessions inspire audiences across the globe to change their mindset and change their world.
As an in-demand sales keynote speaker, author and trainer for over three decades, Jeff has a unique ability to connect with audiences on a personal level and transform the way they look at what they do, inspiring meaningful and lasting change.
In a crowded field of sales keynote speakers and sales training programs, Jeff Shore stands out with his research-based “buying formula” methodology. Combining his extensive front-line sales experience with the latest leading-edge research into buyer psychology, Jeff has created a highly effective, personalized way to reset sales paradigms and deliver industry-leading results.