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Episode #076: Creating Great Customer Sales Environments with Eric Chester

In This Episode of The Buyer’s Mind with Jeff Shore:

Eric Chester, best selling author and speaker, and Jeff talk about why those motivational posters on your company walls may not be enough.  Company culture affects the sales environment you create for your customer. Are you setting yourself up for success in the sale by creating that customer-centric environment?  If not, then you’ll want to find out how from Eric Chester.

Topics we’re going to cover on today’s podcast:

[6:54] Eric Chester – Keynote Speaker

[10:53] Workplace culture

[16:56] Salespeople on the frontstage

[21:56] Advice to the young salesperson

[25:10] Speaking to a large vs a small audience

More about our guest Eric Chester:

There is a war for talent taking place on a global scale, and the future belongs to forward-thinking organizations that are focused on creating and sustaining a dynamic and compelling workplace culture.

Since 1998, Eric Chester has been the leading voice in attracting, managing, motivating, and retaining the emerging workforce. As an in-the-trenches workplace researcher and thought-leader, Chester has cracked the code on the tactics and strategies companies that are recognized as “best places to work” in their respective industries are using to win the talent wars.

On Fire at Work: How Great Companies Ignite Passion in Their People without Burning Them Out (2015) is Eric’s 4th leadership book, featuring top-tier leaders of the world’s best places to work who share their best practice strategies for getting employees to work harder, perform better, and stay longer.

His previous release, Reviving Work Ethic – A Leader’s Guide to Ending Entitlement and Restoring Pride in the Workforce (2012) is the first business book on developing soft skills and core work ethic values since 1904.  He is the Founder of The Center for Work Ethic Development and created a work ethic training curriculum that is being taught at hundreds of schools, colleges, workforce centers, and organizations all over the world.

Eric Chester has delivered more than 3000 paid keynote speeches on three continents and is a 2004 inductee into the National Speakers Association’s acclaimed Hall of Fame.  Companies that have invited Eric back multiple times to keynote annual conventions, conferences and meetings include Harley Davidson, McDonald’s, Sprint, Great Clips, and ALCOA, to name a few.

Links from today’s podcast:

HomeStreet Bank

Eric Chester

On Fire at Work: How Great Companies Ignite Passion in Their People Without Burning Them Out

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.