Episode #086: The Unique Sales Experience Pt 2 with Scott McKain
In This Episode of The Buyer’s Mind with Jeff Shore:
Scott McKain and Jeff talk about the four cornerstones of what it means to be ICONIC. While it’s easy to think of some large iconic companies, being ICONIC is something you can do through your thoughtful approach to sales. Being so good at what you do, that you become the standard by which all others are measured.
Topics we’re going to cover on today’s podcast:
[1:23] Using video to stand out
[4:15] Being so good, you can’t be ignored
[6:09] The four cornerstones of distinction – First Clarity
[7:57] Second – Creativity
[12:25] Third -Communication
[14:01] Fourth – Customer Experience Focus
[20:02] It’s about your customer’s why and your how
More about our guest Scott McKain:
Scott McKain is a globally recognized authority on how iconic organizations and professionals create the distinction required to attract and retain customers and employees — and stand out in a hyper-competitive marketplace.
His latest book, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction” was recently released to rave reviews.
The first edition of his book, “Create Distinction: What to Do When ‘Great’ Isn’t Good Enough to Grow Your Business” was named by thirty major newspapers (such as the Miami Herald) as one of the “ten best business books of the year.” He is the author of three Amazon #1 business bestsellers.
His expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the “fifty greatest movies in the history of cinema,” directed by the legendary Werner Herzog.
With a client list that represents the world’s most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the “Sales and Marketing Hall of Fame.” After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the “Professional Speakers Hall of Fame.”
He is broadly recognized as one of the most iconic platform presenters in the world — moving Scott’s hometown of Crothersville, Indiana to recently announce they are renaming the community’s main street as “Scott McKain Way.”