Episode #087: Selling When Your Customer Gets Snarky with Jeff Shore

In This Episode of The Buyer’s Mind with Jeff Shore:

Jeff has dealt with snarky customers. You’ve probably dealt with snarky customers. Selling to snarky customers is a challenge.  What is their problem? Today Jeff explores the emotion behind that snark and what your response should be. It’s easy to write-off the sale and give up, but a great salesperson knows what a snarky customer really needs.

[If someone is nice, I attribute it to how great I am. If someone is not nice, I think - they’re an idiot. They’re not an idiot, they’re stressed. #buyersmind #sales]

Topics we’re going to cover on today’s podcast:

[1:07] What is snark?

[2:10] Stress induces negative responses

[3:44] Don’t confuse who you are with who your customer is

[4:19] Empathy the secret weapon to snarky

More about our guest Jeff Shore:

Jeff Shore’s highly sought-after sales keynote speaker sessions inspire audiences across the globe to change their mindset and change their world.

As an in-demand sales keynote speaker, author and trainer for over three decades, Jeff has a unique ability to connect with audiences on a personal level and transform the way they look at what they do, inspiring meaningful and lasting change.

In a crowded field of sales keynote speakers and sales training programs, Jeff Shore stands out with his research-based “buying formula” methodology. Combining his extensive front-line sales experience with the latest leading-edge research into buyer psychology, Jeff has created a highly effective, personalized way to reset sales paradigms and deliver industry-leading results.

Links from today’s podcast:

HomeStreet Bank

Brene Brown on Empathy

More about Jeff Shore

Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance

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Jeff Shore’s brand-new video series 10 Closing Truths.

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About the Author: Jeff Shore

Jeff Shore
Jeff Shore is a highly sought-after sales expert, speaker, author and consultant whose innovative and real-world selling strategies help you to change your mindset and change your world. His latest book, "The Keys to Unstoppable Sales Success: 8 Mindsets of Elite High-Achievement Salespeople" is now available. Learn more at jeffshore.com and follow Jeff on Facebook and LinkedIn.