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Episode #094: The Return on Relationships with Ted Rubin

In This Episode of The Buyer’s Mind with Jeff Shore:

Ted Rubin of Photofy and Return on Relationships, talks with Jeff about the importance of relationships.  At some point, everything being sold becomes a commodity and when that happens, what differentiates your product from everyone else’s?  As a sales professionals what we offer our customers on a personal level can make all the difference as Ted Rubin explains in this episode of The Buyer’s Mind.

Topics we’re going to cover on today’s podcast:

[1:39] Even living in the tech space requires relational selling

[4:05] How did Ted Rubin get his start?

[9:45] Connect the dots of relationship and tech

[13:35] Common sense isn’t that common anymore

[16:07] Like them before they like you

[20:16] How do you know what to adopt in tech?

[26:14] Re-inventing yourself

More about our guest Ted Rubin:

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, CMO of Photofy, and MC/HOST of Brand Innovators monthly Marketing Summits. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people.

His book, Return on Relationship, was released January 2013, How To Look People in the Eye Digitally was released January 2105 and The Age of Influence… Selling to the Digitally Connected Customer was released in May 2017.

Ted is currently writing his latest book, along with business partner and Retail Thought Leader John Andrews titled Retail Relevancy. Connect with Ted at TedRubin.com or @TedRubin.

Links from today’s podcast:

HomeStreet Bank

Return on Relationship

The Age of Influence: Selling to the Digitally Connected Customer

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.