Episode #099: Exceptional Customer Experience in Sales with Joe Calloway

In This Episode of The Buyer’s Mind with Jeff Shore:

Joe Calloway, author of The Leadership Mindset, and Jeff talk about the customer’s need for an exceptional experience. What memories, as a sales professional, will you give your customer that makes their experience unique? It takes a creative sales person to make the experience stand out.  Hip doesn’t last but delivering a consistent and memorable experience does.


Topics we’re going to cover on today’s podcast:

[00:50] What makes for a great experience?

[3:35 ]Meet Joe Calloway

[5:23] How teams develop strong customer care

[12:54] What can be learned from Disfrutar

[20:05] The lessons from Southwest Airlines

[30:36] The Leadership Mindset

More about our guest Joe Calloway:

Joe Calloway helps leaders focus on what is truly important, inspires new thinking about effective leadership, and motivates them to immediate action.

Joe is a business author, consultant and speaker whose client list reads like an international Who’s Who in business, ranging from Coca Cola and Verizon to Cadillac and American Express. Joe also works with small to mid-sized business groups including franchisees, and a range of professional services groups, as well as non-profits and government organizations.

Joe is a Principal in the consulting group, The Disruption Lab, and has served as Executive In Residence at Belmont University’s Center For Entrepreneurship.

Joe is the author of Becoming A Category of One: How Extraordinary Companies Transcend Commodity And Defy Comparison, which received rave reviews from The New York Times, Retailing Today, Publishers Weekly and many others.

Joe’s other books include Be The Best At What Matters Most, Magnetic: The Art Of Attracting Business, Keep It Simple, and his newest book, The Leadership Mindset.

Joe is a founding investor in Gilson Snow, where he is Business Strategist and member of the Board of Directors. He is also the founding investor in EVAmore, an online event and booking company, and is a partner in a number of real estate developments throughout the mid-South.

Joe has presented workshops at leadership events in countries around the world including Italy, Sweden, South Africa, England, Swaziland, Canada, Mexico and throughout the Caribbean.

Joe has been inducted into the Speakers Hall of Fame, and he brings an engaging keynote speaker’s energy to his workshops. But Joe doesn’t do traditional one way lectures with a Powerpoint presentation. Instead, Joe engages leaders in highly interactive sessions that challenge assumptions and create new ways of thinking.

Joe lives in Nashville with his wife Annette, and their daughters Jessica and Cate.

Links from today’s podcast:

Joe Calloway


The Leadership Mindset: How Today's Successful Business Leaders Think

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About the Author: Jeff Shore

Jeff Shore
Jeff Shore is a highly sought-after sales expert, speaker, author and consultant whose innovative and real-world selling strategies help you to change your mindset and change your world. His latest book, "The Keys to Unstoppable Sales Success: 8 Mindsets of Elite High-Achievement Salespeople" is now available. Learn more at jeffshore.com and follow Jeff on Facebook and LinkedIn.