Episode #108: The Buyer’s Emotional Motivation Jeff Shore
In This Episode of The Buyer’s Mind with Jeff Shore:
Purchases are an emotional decision. Clothes might make us feel better looking. A watch might be a way of letting people know you’re successful – boosting your self-esteem. Do you understand your buyer’s emotional motivation? When you do, the sale can roll right out in front of you.
Topics we’re going to cover on today’s podcast:
[0:57] Emotional goals
[2:09] Why does someone want a large TV?
[3:54] Emotional reasons for a purchase are far more powerful
[5:02] Selling the feeling
[6:38] Selling the emotional goals with your product
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More about our guest Jeff Shore:
Jeff Shore’s highly sought-after sales keynote speaker sessions inspire audiences across the globe to change their mindset and change their world.
As an in-demand sales keynote speaker, author and trainer for over three decades, Jeff has a unique ability to connect with audiences on a personal level and transform the way they look at what they do, inspiring meaningful and lasting change.
In a crowded field of sales keynote speakers and sales training programs, Jeff Shore stands out with his research-based “buying formula” methodology. Combining his extensive front-line sales experience with the latest leading-edge research into buyer psychology, Jeff has created a highly effective, personalized way to reset sales paradigms and deliver industry-leading results.