Episode #111: Talk Triggers That Get You Sales with Jay Baer

In This Episode of The Buyer’s Mind with Jeff Shore:

Jay Baer talks with Jeff about how word of mouth can get you more sales. In-n-Out doesn’t advertise much.  Neither does DoubleTree hotels. So, what are they doing for their customers, that causes their customers to be the marketers of their product?  How can you, as a sales professional, leverage the word of mouth from your customers to generate more sales? Find out in this episode of The Buyer’s Mind.

Topics we’re going to cover on today’s podcast:

[4:10] Why did you write Talk Triggers?

[9:57] Having a Word of Mouth Strategy is important to every business

[12:12] Not all businesses are customer focused even though they think they are

[17:52] You can try too hard to get word of mouth

[19:55] The first two types of Talk Triggers

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More about our guest Jay Baer:

Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies, and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they’ve already earned. A New York Times best-selling author of six books, Jay is the host of the award-winning Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge.

Links from today’s podcast:

Jay’s website

Jay’s podcast

Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.