Episode #112: Talk Triggers That Get You Sales with Jay Baer Pt 2

In This Episode of The Buyer’s Mind with Jeff Shore:

Jay Baer talked about the first two talk triggers – generosity and speed.  Today we’ll conclude with the last three talk triggers usefulness, empathy and attitude.  By accessing these triggers in clients you start turning them into your marketing department.  Word of mouth from your clients makes the job of sales so much easier because, people have already heard such great news about either you the sales professional or your product or both.

Topics we’re going to cover on today’s podcast:

[0:50] Examples of Talkable Generosity

[3:32] Talkable Usefulness

[6:39] Talkable Empathy

[11:25] Talkable Attitude

[14:57] How do you practice this on an individual basis?  How do you answer – Why Me?

[21:25] How do I initiate Talk Triggers?

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More about our guest Jay Baer:

Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies, and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they’ve already earned. A New York Times best-selling author of six books, Jay is the host of the award-winning Social Pros podcast. He’s also an avid tequila collector, and a certified barbecue judge.

Links from today’s podcast:

Jay’s website

Jay’s podcast

Talk Triggers on YouTube

Talk Triggers on iTunes

John’s Crazy Socks 

Jeff Shore Sales Training Upcoming Webinar

How to Deliver Bad News
(and Still Keep Your Customers Happy)

Tuesday, June 22 | 11am PT

featuring special guest

  • Bob Burg

    Author of The Go-Giver

About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.