Episode #115: Your Customer’s Early Buying Behaviors with Kevin Oakley
In This Episode of The Buyer’s Mind with Jeff Shore:
Kevin Oakley and Jeff reveal the connections between your website and your customer. The connection between marketing and sales. At what point in the process does your customer become a customer? Learn how the combination of marketing and sales drives people to become customers.
Topics we’re going to cover on today’s podcast:
[0:51] When do you become a customer?
[4:15] The best kind of business expense possible
[6:11] What is the start of the customer shopping experience?
[10:58] Sales or Marketing? What’s the difference?
[17:55] The power of the “Contact Me” page for sales professionals
[25:30] Salespeople are the single most important part of a brand
[34:47] Reticular activator – what is that?
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More about our guest Kevin Oakley:
Kevin Oakley has over 15 years of experience running marketing and sales operations for home builders of all shapes, sizes, and areas of expertise from entry level to multi-million dollar homes. He worked for two different multi-billion dollar revenue builders as well as for a private family owned builder before joining Do You Convert in 2015. He has been intimately involved in the development, marketing, and sale of well over 2 billion dollars in new homes and speaks regularly at the largest events in the new home dustry.
Kevin is the Managing Partner at Do You Convert, author of Presale Without Fail: The Secret to Launching New Communities with Maximum Results, and co-host of the Market Proof Marketing podcast.