Episode #121: The Superiority Bias in Sales with Jeff Shore

In This Episode of The Buyer’s Mind with Jeff Shore:

We all know that salesperson who is full of themselves.  If you think that’s the superiority bias, you’d be wrong. In fact, if you think you’ve got this job down, then you need this episode.  If you want to learn more, then you need this episode. Sales people who are learning are winning. Those who aren’t, probably have this bias.

Topics we’re going to cover on today’s podcast:

[00:48] Today we evaluate sales from the salesperson’s perspective

[1:56] 90 percent of Americans believe they’re excellent drivers

[3:07] We’re all delusional, what does it really matter?

[4:17] Do you study what you already know?

[6:19] Your single greatest fear should be irrelevancy.

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Links from today’s podcast:

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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.