Episode #122: The Future of Sales Communication with Bassam Salem

In This Episode of The Buyer’s Mind with Jeff Shore:

Bassam Salem, of AtlasRTX, joins Jeff to talk about the future and the challenges of sales communication.  As a sales professional, do you call, text or send a video to your customer? What sales strategy works best?  What does the future hold? What about the age of your customer? Does that change anything? Are you using the right sales communication strategy for your customer or just doing what’s easy for you?

Topics we’re going to cover on today’s podcast:

[00:50] Automated conversations with customers

[01:39] Less interaction is sometimes better

[03:29] Making technology approachable

[04:27] Communication styles of the millennial generation

[10:11] Moving away from the phone call

[17:26] 40-50% of consumer interaction takes place after 6pm

[23:51] Automation is not a takeover, it helps with the demand

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More about our guest Bassam Salem:

Bassam was born in Egypt, lived in France and England as a child, and then immigrated to the US as a teenager to attend university. He resides with his wife and two sons in Park City, Utah, home of the 2002 Winter Olympic Games. He is in love with his family, has been “trying” to CrossFit for years, is a lousy skier and average mountain-biker, but spends every day trying to get better. He started young, entering high school at age 12, programming professionally at age 15, and completing his first master’s degree at age 21.

Bassam founded Mindshare Ventures in early 2016 as a management consultancy & venture firm dedicated to helping technology startups and entrepreneurs succeed. His primary focus right now is on his latest Mindshare Venture: AtlasRTX, a customer engagement platform that combines artificial intelligence/chatbots, messaging, and human-augmented engagement to allow businesses to offer their customers, partners, and employees the real-time experience (RTX) they expect.

Bassam founded AtlasRTX with a simple mission: to build a role model technology company based in Park City, Utah that showcases best practices in customer experience (#ClientsFirst), employee experience (#CofounderCulture & #BluntButKind), and business development (#MoreWithLess & #IntellectuallyHonest). The founding vision was equally simple: to enable the future of engagement – real-time experience (RTX) that brings together artificial intelligence chatbots, mobile messaging, and human augmentation under the tagline “chatbots + humans, better together.”

Prior to founding AtlasRTX, Bassam was Chief Operating Officer at MaritzCX, the world’s largest customer experience technology company with annual revenues of $200 million.  As COO, he was responsible for all operations globally with a team spanning 18 offices around the world and numbered over 600 full-time and over 1,500 part-time staff.

Before MaritzCX, Bassam was Chief Business Officer at inContact, the largest cloud provider of enterprise software for contact centers. He was responsible for all customer and revenue operations of the $200 million, publicly-traded company which has since been acquired by NICE. During his five-year tenure, the company’s market cap grew from $98 million to over $600 million. Prior to inContact, Bassam was with other leading-edge technology companies such as Omniture (acquired by Adobe), Attensity (acquired by inContact), Siebel Systems (acquired by Oracle), IBM, and Philips Electronics.

Bassam holds B.S., M.S., and M.Phil. degrees in Computer Science as well as an M.B.A. in Management of Technology from the University of Utah.

Links from today’s podcast:

Bassam’s website

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About the Author: Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in psychology-based sales training programs. Using these modern, game-changing techniques, Jeff Shore’s clients delivered over 145,000 new homes generating $54 billion in revenue last year.