Episode #124: Digital Persuasion in Sales with Erin Gargan King
In This Episode of The Buyer’s Mind with Jeff Shore:
Erin Gargan King, author of Digital Persuasion, and Jeff look at the art of being digitally savvy. Our prospects’ first contact with our product usually happens online long before any actual human interaction. What will their impression be? Selling in the digital age is more than sending e-mails and having a website. Learn what you can do as sales professional to move that person from online to in line.
Topics we’re going to cover on today’s podcast:
[1:34] How do we retain a great online image?
[4:27] Meet Erin Gargan King
[10:35] Is sales a difficult job?
[15:37] The importance of speed in first impressions
[24:10] Screens are the new gatekeepers
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More about our guest Erin Gargan King:
Erin Gargan King is a best-selling author, former World Champion Irish Step Dance competitor, and digital persuasion expert. She has helped clients ranging from The Academy Awards to the United States Navy develop more effective social media strategies. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. In 2010, she founded Socialite Agency, a social media firm whose clients include VISA, Target, Siemens, Hitachi and others. She is the author of the Digital Persuasion book series. Erin helps sales and marketing professionals attract attention and increase influence by becoming more persuasive digital communicators.