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Episode #124: Digital Persuasion in Sales with Erin Gargan King

In This Episode of The Buyer’s Mind with Jeff Shore:

Erin Gargan King, author of Digital Persuasion, and Jeff look at the art of being digitally savvy.  Our prospects’ first contact with our product usually happens online long before any actual human interaction.  What will their impression be? Selling in the digital age is more than sending e-mails and having a website. Learn what you can do as sales professional to move that person from online to in line.

Topics we’re going to cover on today’s podcast:

[1:34] How do we retain a great online image?

[4:27] Meet Erin Gargan King

[10:35] Is sales a difficult job?

[15:37] The importance of speed in first impressions

[24:10] Screens are the new gatekeepers


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More about our guest Erin Gargan King:

Erin Gargan King is a best-selling author, former World Champion Irish Step Dance competitor, and digital persuasion expert. She has helped clients ranging from The Academy Awards to the United States Navy develop more effective social media strategies. She sold her first two companies, Jump Digital Media and PMS.com before the age of 30. In 2010, she founded Socialite Agency, a social media firm whose clients include VISA, Target, Siemens, Hitachi and others. She is the author of the Digital Persuasion book series. Erin helps sales and marketing professionals attract attention and increase influence by becoming more persuasive digital communicators.

Links from today’s podcast:

Erin Gargan King 

Digital Persuasion: Sell Smarter in the Modern Marketplace

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4.7 out of 5 stars (33 customer reviews)

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Little Red Book of Selling: 12.5 Principles of Sales Greatness

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4.5 out of 5 stars (566 customer reviews)

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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.