Episode #125: The Sales Truth with Mike Weinberg

In This Episode of The Buyer’s Mind with Jeff Shore:

Mike Weinberg and Jeff look at the truth about sales.  Experienced sales people know that sales is hard work. While there may be new ways to look at sales and even perform the job, there are still fundamentals which cannot be skipped over. While trite phrases like – Buyers are Liars – rhyme.  It’s a phrase and philosophy that doesn’t help you build or feel trust with you customer. So what’s the truth? Find out in this episode of The Buyer’s Mind.

Topics we’re going to cover on today’s podcast:

[5:12] What is The Sales Truth?

[9:13] The loud person isn’t necessarily right

[13:30] Don’t fall for FOMO, just follow the best practices

[19:22] Perfect your sales skills

[23:48] Myth: I will practice on my customers

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More about our guest Mike Weinberg:

Mike Weinberg is a consultant, coach, speaker and bestselling author on a mission to simplify sales. His passion is helping companies, sales teams, and individual salespeople win more New Sales, and his specialties are new business development and sales management.

Mike has become one of the most trusted and sought after sales experts in the world today. Known for his blunt, funny, tell-it-like-it-is style, and his ability to share simple, practical, powerful, effective, and easy-to-implement concepts, there is more demand for his services than there is availability.

In the past year, Mike has spoken and consulted on five continents and has been named the #1 Sales Expert to follow on Twitter.

Weinberg is the author of two highly acclaimed Amazon #1 Bestsellers

New Sales. Simplified.

The Essential Handbook for Prospecting and New Business Development


Thanks for your interest in learning more about me and my business. I’m a transplanted New Yorker (always craving a slice of legit NY pizza) who has called St. Louis home for 25 years. I am married to the incredible Katie, my best friend, bride of my youth, and still the very best proof that I can sell! Our three children – one studying finance at Butler University, one in the architecture program at Kansas State, one graduating high school, headed to Purdue this fall – keep me working hard to pay tuition, and they bring us more joy than we can express. My life is compelled  by the amazing news of the Gospel and I’m in awe of, and thankful for, Jesus’ grace, forgiveness, and acceptance. I’m a car guy and long time Porsche fanatic, a STL Cardinal and college hoops fan (Go Butler Bulldogs!) bird-lover, and my happy places are the Porsche Driving Experience Center and the California coastline.

Links from today’s podcast:

Mike Weinberg’s Website


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.