Episode #127: Why Are You In Sales with Liesel Cooper

In This Episode of The Buyer’s Mind with Jeff Shore:

Liesel Cooper chats with Jeff about the importance of motivation in sales.  It’s not enough to just have a job. There has to be desire, determination, and above all – achievement drive.  And if you’re a sales leader, understanding that the organization you work for can’t more forward without sales.  It is the lifeblood. Your job then becomes making everyone aware of that fact and clarifying their role in helping move sales forward by helping everyone understand their “why.”

Topics we’re going to cover on today’s podcast:

[1:05] Why do you do what you do?

[5:06] Sales makes the world go around

[8:38] Prioritizing – making sure sales comes first

[10:45] How do you stay positive when you deal with unhappy customers?

[13:25] What are the qualities of a great salesperson?

[17:27] Liesel’s achievement drive

[22:44] The hotseat

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More about our guest Liesel Cooper:

Liesel is the Western Regional President at Century Communities, Inc.  She started with KB Homes in 1986 and quickly moved up into the role of VP of Sales and Marketing. She was recruited by Richmond homes where she was the EVP of Sales and Marketing.  She was promoted to Division President in Las Vegas. In 2014 she joined Century Communities as an EVP of Regional Market Operations overseeing Colorado, Texas and Nevada.

Links from today’s podcast:

Century Communities

More about Liesel Cooper 


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About the Author: Jeff Shore

Jeff Shore

Jeff Shore is the Founder and President of Shore Consulting, Inc. a company specializing in field-tested and proven consumer psychology-based sales training programs.

Jeff is a top-selling author, host of the popular sales podcast, The Buyer’s Mind, and an award-winning keynote speaker. He holds the prestigious Certified Speaking Professional designation from the National Speakers Association and is a member of the NSA’s exclusive Million Dollar Speaker’s Group.

With over 30 years of real-world, frontline experience, Jeff’s advanced sales strategies spring from extensive research into the psychology of buying and selling. He teaches salespeople how to climb inside the mind of their customers to sell the way their buyers want to buy. Using these modern, game-changing techniques, Jeff Shore’s clients generated over $30 billion in sales last year.